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Article Archive by Max Braglia


August 6 2014

Google Introduces Product Ratings to Shopping Campaigns

by Max Braglia

Early last week, Google rolled out “product ratings” on shopping campaigns. This new ad extension will help shoppers find product reviews right at that critical moment when they’re making a purchase decision.Read More

June 26 2014

Parental Status Targeting Now Available in Google AdWords

by Max Braglia

Late last week, Google rolled out “parental status” targeting to its AdWords advertising platform, allowing advertisers to reach users who are likely to be parents with children across the Google Display Network.
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March 7 2014

Goodbye Google Product Listing Ads, Hello Google Shopping Campaigns

by Max Braglia

If you are an e-commerce retailer and promote your store via Google AdWords, then you know that Product Listing Ad campaigns are a must-do. Product Listing Ads appear in their own box on Google Search, separate from text ads, and they have been proven to be a very effective way to increase targeted traffic and sales.

Google, always working on improving its products and services, recently launched a new campaign type for Product Listing Ads (PLA) called Shopping Campaigns, which give users access to inventory and product feed information directly in AdWords, making it easier for marketers to monitor and optimize their efforts.Read More

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