Ad Rank, a value that Google AdWords uses to determine an ad’s position in the Search Engine Result Pages (SERPs) officially changed a few months ago. As a result, Google appears to be placing more importance on ad extensions.
As Google puts it, “if two competing ads have the same bid and quality, then the ad with the more positive expected impact from extensions will generally appear in a higher position than the other.” In other words, ad extensions have gone from just another AdWords feature to a “must-do” for anyone running paid search campaigns – especially when the competition is fierce.
With over 128 million daily active users in the U.S. alone, who spend an average of eight hours per month on it, Facebook represents a huge opportunity for businesses with the challenge of finding and reaching their audience online.
Until recently, marketers were only able to target Facebook users by demographics, interests, or categories. These options, still available to advertisers, offer relatively accurate targeting. But what if you wanted to reach your current customers (whether they have “liked” your page or not), or a specific segment of them, on Facebook?
Thanks to Facebook Custom Audiences, you can now do just that.
View-Through Conversions is a type of tracking that Google makes available to advertisers to help them measure the success of their display ad campaign on the Google Display Network.
View-Through Conversions are, according to Google, what happens when a customer sees an ad, doesn’t click on it, and then later completes a conversion on your site through another channel. In this case, it is said that the ad “assisted” the conversion.