Article Archive by Max Braglia


August 13 2013

Online Remarketing Growing As Perfect Complement To Traditional Search

by Max Braglia

Search engine advertising is one of the easiest and most powerful ways to market your business online, thanks to its cost effectiveness, speed of implementation, and its ability to track and measure results.

As recent research shows, online retailers are allocating more marketing dollars to remarketing campaigns to complement traditional search and as a tool to target consumers who have already visited their website.

According to leading market research company eMarketer, there is in fact evidence that consumers do notice and act on remarketing advertising: nearly three out of five US online buyers surveyed in 2013 said that they had noticed ads for products they previously looked up.

The major takeaway finding from the research is that half of those surveyed said that they went to two or more sites in order to research their last purchase, which suggests that they took their time before buying. In those cases, a retargeted ad may have helped by keeping the product and retailer in mind while they conducted their research online.

In conclusion, remarketing advertising can be a powerful way to keep your target audience engaged as it goes through the purchasing process.  To learn more about how remarketing advertising can help your business earn a higher ROI on marketing dollars spent, contact one of the qualified Marketing Professionals at MoreVisibility.

July 30 2013

Reach Your Ideal Customer with Google Adwords Affinity Segments

by Max Braglia

One of the biggest challenges that brand advertisers face online is to be able to reach the audience that matters most to their brand. To help advertisers simplify and consolidate the task of engaging with their target audience, Google has recently announced the launch of Affinity Segments in AdWords and YouTube.

Structured with TV-style audiences in mind, Affinity Segments are new ways to bid on Interest Categories in the Display Network. Composed of 80 unique lifestyle segments based on interest categories and demographics, Affinity Segments makes it easier for Brands to reach their target audience at scale, based on their interests.

In order to understand someone’s affinity, Google’s system takes into consideration a variety of factors, like the types of pages a user visits, the frequency of the visits, and the time spent on such pages.

To use Affinity Segments, you would simply add interest categories to your ad group, in order to reach people interested in products or services that are similar to the ones that your business is currently offering, even when those people are not browsing websites directly related to such products.

In conclusion, you can effectively use Affinity Segments to expand your online reach and focus on engaging with the audience that matters the most to your business. – To learn more about this exciting new Google feature, and how you can earn a higher ROI on your online marketing efforts, contact one of the qualified Marketing Strategists at MoreVisibility.

May 17 2013

US Consumers’ Time Spent on Social Networks Rises

by Max Braglia

US consumers are spending more time on social networks, according to the market research firm eMarketer. Due to a significant growth in usage of social networks and digital video, the overall average daily time spent online rose again in 2012, while old school media, like radio and newspapers, continued to lose share.

eMarketer reports that US consumers spent an average of 37 minutes daily on social networks in 2012, compared to 30 minutes daily in 2011.

The only other digital activity that gained as many minutes as social is online video, which rose from 17 minutes in 2011 to 24 minutes in 2012. This is largely due to a sharp increase in digital TV and movie content available online.

Social media and digital video seem to be closely correlated: the Interactive Advertising Bureau reported that, for one-quarter of online video viewers 18 and older, the third preferred way (after word or mouth and ads) to discover TV shows that they could watch on the web was through social sites.

In conclusion, the multi-media driven online social networks are here to stay and continue to evolve creating huge business opportunities for savvy marketers. Leveraging the power of social networks can represent a key opportunity to build a viable, valuable, and long lasting connection with your customers and prospects.

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