Our team has identified a critical issue occurring with Looker Studio reports that use GA4 data (formerly known as Google Data Studio). This was caused by a recent change Google made without prior notice. It impacts any organization that visualizes GA4 data in a Looker Studio report using a direct connector to GA4 (which is the most common method). At this time, it does not appear that this impacts reports if the data is connected via a data warehouse like BigQuery.
Our team has been working on GA4 implementations since the product was released (and even before with it’s predecessor, App + Web tracking). There are many significant improvements with GA4, and it is a great platform. However, any new platform brings new challenges.
Google announced on Thursday September 29th, 2022 that they have added Form interactions as a new enhanced measurement option. Learn what these are, and some important considerations before you implement them in your GA4 property.
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