Article Archive by Matt Crowley


March 31 2022

What is a Data Threshold in GA4?

by Matt Crowley

When navigating the new GA4 interface to analyze data, especially when you are using the new Explore section to create custom reports, you are likely to come across a new type of alert called a data threshold.

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Posted in: Analytics

January 21 2022

Google Upgrading GA4 Properties to Use Data-driven Attribution (DDA)

by Matt Crowley

Google began sending emails to GA4 users today announcing that they will be upgrading their GA4 properties’ attribution settings to use the data-driven attribution model on or after January 26, 2022.

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February 17 2021

Google Tries to Improve Transparency with “About This Result” Feature

by Matt Crowley

Google recently announced that they have begun rolling out a new feature in organic search results designed to provide more transparency about each result. Find out more about this feature below, along with our thoughts about what the motivations behind the feature are.

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