Our team has been working on GA4 implementations since the product was released (and even before with it’s predecessor, App + Web tracking). There are many significant improvements with GA4, and it is a great platform. However, any new platform brings new challenges.
Google announced on Thursday September 29th, 2022 that they have added Form interactions as a new enhanced measurement option. Learn what these are, and some important considerations before you implement them in your GA4 property.
Google recently announced that Search Console Insights now support integration with Google Analytics 4 (GA4) properties. This is a continuation of Google’s integration of GA4 with other Google products and a welcome step. However, the reporting functionality this provides is minimal and is unlikely to be widely used.