Article Archive by Matt Crowley


June 2 2023

Google’s Search Generated Experience (Their Answer to ChatGPT)

by Matt Crowley

Given the power and reach of Google, it is no surprise they are coming into the AI space fast and disruptive. Hear more on what this means for digital marketers from Matt Crowley, who leads our SEO practice. Change is coming!

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April 14 2023

Learn from Online Reviews About Your Business with Data Analysis

by Matt Crowley

Online reviews have become a key factor in our every day decision making from direct-to-consumer products and services to B2B decisions.

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Posted in: Analytics

April 6 2023

Improved Content Tracking in GA4 Using Event Parameters

by Matt Crowley

Analyzing the performance of your content is an important part of any successful content strategy. With the release of and migration to GA4, many organizations have had to re-wire their approach to measuring performance. This is due to the change in how Google Analytics collects data.

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