Article Archive by Matt Crowley


November 20 2023

Matomo Implementation: Data Ownership & Google Analytics Alternative

by Matt Crowley

Matt Crowley (Vice President, Digital Services) and Sergei Kogut (Senior Digital Analytics Specialist) discuss what a typical Matomo implementation looks like and some “gotchas” to watch out for.

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Posted in: Analytics

November 16 2023

Learn Why Content Strategy Should Drive Domain Consolidation Decisions

by Matt Crowley

Matt Crowley (Vice President, Digital Services) and Ashley Scharber (Director, SEO & Content) discuss why content strategy and user experience should be at the forefront of any domain consolidation discussions. They also discuss the growing trend of domain consolidation in healthcare and how to remain focused on the patient experience throughout the process.

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October 4 2023

HIPAA Concerns with Google Analytics? Consider These Options

by Matt Crowley

On December 1st, 2022, the HHS Office for Civil Rights issued a bulletin related to the use of online tracking technologies by HIPAA covered entities. This bulletin seemed to be intended to provide some clarity on the obligations of HIPAA covered entities (organizations) when using online tracking technologies on their websites and mobile apps. Though this guidance seems to cover all tracking technologies, they made sure to specifically mention Google Analytics (GA) and the Meta Pixel in their announcement.

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Posted in: Analytics

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