Article Archive by Matt Crowley


July 5 2024

You Should have a Contingency Plan for a Cyber Attack that Includes Your Website, Search, Digital Marketing, and Analytics

by Matt Crowley

Many organizations have continuity plans and know how they will respond to a cyber-attack. However, we haven’t seen many that include digital marketing in those plans. If your organization receives a significant amount of traffic from search, social, and advertising efforts, do you have a plan for how to redirect that traffic immediately if your website is compromised?

Read More

May 31 2024

Perspective on Google’s Search Documentation Leak

by Matt Crowley

Listen to Matt Crowley, our SVP Digital, explain the findings coming from the massive Google algorithm leak. Many SEO specialists have sifted through this information – but we don’t expect most marketers to do that. Let us break it down for you.

Read More

November 20 2023

Matomo Implementation: Data Ownership & Google Analytics Alternative

by Matt Crowley

Matt Crowley (Vice President, Digital Services) and Sergei Kogut (Senior Digital Analytics Specialist) discuss what a typical Matomo implementation looks like and some “gotchas” to watch out for.

Read More

Posted in: Analytics

© 2024 MoreVisibility. All rights reserved.