Article Archive by Matt Crowley


April 14 2023

Learn from Online Reviews About Your Business with Data Analysis

by Matt Crowley

Online reviews have become a key factor in our every day decision making from direct-to-consumer products and services to B2B decisions.

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Posted in: Analytics

April 6 2023

Improved Content Tracking in GA4 Using Event Parameters

by Matt Crowley

Analyzing the performance of your content is an important part of any successful content strategy. With the release of and migration to GA4, many organizations have had to re-wire their approach to measuring performance. This is due to the change in how Google Analytics collects data.

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November 17 2022

Data Alert: GA4 & Google Looker Studio Issues

by Matt Crowley

Our team has identified a critical issue occurring with Looker Studio reports that use GA4 data (formerly known as Google Data Studio). This was caused by a recent change Google made without prior notice.  It impacts any organization that visualizes GA4 data in a Looker Studio report using a direct connector to GA4 (which is the most common method). At this time, it does not appear that this impacts reports if the data is connected via a data warehouse like BigQuery.

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