We often receive questions from prospective clients related to how organizations can balance User Experience (UX) and Search Engine Optimization (SEO). This question implies that there is an inherent tradeoff between the two, but that is actually a misnomer.
Within this post, you will learn about key considerations and actionable tips to help your organization prepare for mobile and the future of search, along with insights from a recent presentation that I gave for the DMA here – Optimizing for Mobile & the Future of Organic Search (requires a login or registration).
When reviewing a company’s social media strategy, marketers far too often focus only on what occurs in a platform like Facebook, rather than the entire digital ecosystem. For example, attention is often paid to the engagement that a company receives in the form of comments and shares within Facebook. However, companies rarely focus on how their social media team can work with the SEO team to ensure maximum visibility. The digital marketing ecosystem continues to become more and more interconnected – such as with Tweets being returned in Google search results – increasing the importance of collaboration across teams.Read More