Featured Snippets, or Answer Boxes, are formatted “card style” results from Google that provide users with succinct answers to search queries. The goal of Featured Snippets is to direct users to useful information quickly – reducing the need to skim content to pinpoint what they need. To create this type of result, Google pulls a short excerpt (snippet) from the ranking webpage’s content that it determines is relevant to the user’s query – no structured markup required.
It’s important to look at many different data points before deciding on which keywords to target to drive Organic traffic. A great first step is to come up with a seed list of keywords by thinking about how prospects and customers would refer to your products and services. Start with broad / generic keywords, including what industry you are in and want to be known for to your target audience. For example, MoreVisibility might have Digital Marketing, SEO and Paid Advertising Management on our keyword seed list to describe our business and what we offer.