It’s important to look at many different data points before deciding on which keywords to target to drive Organic traffic. A great first step is to come up with a seed list of keywords by thinking about how prospects and customers would refer to your products and services. Start with broad / generic keywords, including what industry you are in and want to be known for to your target audience. For example, MoreVisibility might have Digital Marketing, SEO and Paid Advertising Management on our keyword seed list to describe our business and what we offer.
At MoreVisibility, a keyword research report is usually one of the first things we deliver in a client’s SEO program. Before we begin working on this type of project, we customarily ask the client to provide us with a keyword seed list – a set of keyword ideas to use a baseline for research. Using these “seeds” as the starting guide, we “grow” a report packed with optimal keyword recommendations customized to your website.