Article Archive by Michael Bergbauer


September 14 2020

Keyword Targeting Essentials For SEO

by Michael Bergbauer

There are several ways that you can improve the keyword targeting for a particular page. Some pages need more work than other pages, but some basic strategies apply regardless.

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September 30 2016

How to Create a Keyword Seed List

by Michael Bergbauer

At MoreVisibility, a keyword research report is usually one of the first things we deliver in a client’s SEO program. Before we begin working on this type of project, we customarily ask the client to provide us with a keyword seed list – a set of keyword ideas to use a baseline for research. Using these “seeds” as the starting guide, we “grow” a report packed with optimal keyword recommendations customized to your website.

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July 22 2016

Pokémon Go’s Impact on Marketing and Business

by Michael Bergbauer

Earlier this month, Niantic Inc. (formerly an internal startup at Google) launched Pokémon Go – a free-to-play, location-based augmented reality mobile game – sparking a cultural phenomenon on a global scale. Since its release, the app has been smashing records and logging unprecedented usage metrics. To name just a few:

With all this attention, it’s no wonder that businesses are incorporating Pokémon Go into their marketing efforts. To understand the marketing potential behind the app, it helps if you know the basics of how Pokémon Go works.

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