Article Archive by Michael Bergbauer


March 30 2015

Image File Types Explained

by Michael Bergbauer

Anyone working on optimizing their website knows how important it is to optimize images. But do you know if you’re using the right types of image files across your site? Below, we’ll explain the differences between the three major image file types and when it’s best to use which.Read More

September 22 2014

Niche Search Engines Part 3: Wolfram|Alpha

by Michael Bergbauer

The next entry in our series continues the theme of differentiation. Google’s mission (on the search engine front) is to organize the information on the web and make it readily accessible. Wolfram|Alpha has the same goal, but takes a completely different approach – providing users with results they can’t get anywhere else.
Read More

July 7 2014

Niche Search Engines Part 2: Blekko

by Michael Bergbauer

Our first entry in this series explained how niche search engines rely on differentiation to attract users. Blekko is quite ambitious in this regard by offering a very different user experience, compared to Google or Bing.

Since its launch in 2010, Blekko’s focus has been on user intent and content quality. When we consult with clients about their onsite content, we tell them to write for users – not search engines. If they only cared about their Blekko ranking however, such advice wouldn’t be worth mentioning. Blekko strives to provide the narrowest set of quality results possible by eliminating any page that looks like it’s desperate for clicks. By using a Wikipedia-like editing system in combination with a proprietary algorithm, thin content, ad-filled pages, and duplicate content are blocked.

Read More

© 2024 MoreVisibility. All rights reserved.