Many times when the topic of link building comes up, people cringe. This is because it is one of the most difficult aspects of SEO. Link building is a task that is never complete, and the rules are changing all the time. Many people focus on submitting their website to different directories relating to their site. This is a great way to build links, but not the only way. Check out these ideas for other ways to build links.
Create a top 5 or 10 list
People look for things to make their lives easier. If you can provide a “top” list of tips, tricks or other important things that help someone do something, they may link to you. The reason people like lists is that they are easy to digest, and they don’t have to read through lots of copy to find what they are looking for. The more helpful your list, the more likely someone will link to it.
Build a tool collection, or develop your own.
Along with lists, people like tools to make their lives or jobs easier. As an SEO Engineer, I am always looking for and building tools to make my job easier. If you can offer your customer or visitor helpful tools to, there is more of a chance that they will link to you.
By now many people have heard of or used LinkedIn. For those of you who aren’t familiar, it is a social site for the business world. You create a profile which can include a rÃ©sumÃ© and other information. The great thing about LinkedIn is that it allows you to include websites in your profile. In researching companies with LinkedIn accounts, I have found that some search engines are counting links from LinkedIn as backlinks.
Submit Press Releases and Articles
Many sites already have a news or press section of the site. How many are really utilizing this content? There are many sites out there, which can syndicate these press releases. Not only will it be possible for another source to pick up this valuable information, but the release site will allow you to link to your site.
Start a Blog
Blogging is all the rage right now. Everyone and their brother has a blog. Do You? You may be asking what the fuss is all about. The reason blogs have become so popular and important is because it gives people the ability to share their views and beliefs to a mass audience. This is great for the individual. What about the business? In SEO terms, blogs are useful because they give search engines fresh content. Depending on how often you blog, you can see some fascinating results. I have seen Search Engines index a blog post minutes after it has been posted. If you can update your blog regularly, you can help the search engines as well as the user get more engaged with your site and product.
There are many link strategies available that can help your site achieve the rankings you are looking for. You can submit your site to directories, write articles and push out press releases. One practice to watch out for is link farming. This black hat practice has been around for a long time and continues today. Be wary of link farm schemes and other tactics like this.
The idea behind link farming was to get as many links from websites as you could. It didn’t matter if the sites were relevant or not, as Search Engines would supposedly consider a site more “Popular” because it has so many links pointing to it. Most of the links in link farms have no relational subject matter to each other. They will most likely have a page on a site with a laundry list of hyperlinked keywords called Anchor text pointing to the various sites in the farm. When search engines see that a link farm has formed, they will penalize all involved, thus dropping ranks. Some have reported increased rankings at first, but soon after report a drop to lower than they were when they started.
Signs of a Link Farm
If you should run across sites that have one or many of the characteristics, do not participate. If you are still unsure, contact your Strategist at MoreVisibility and they will gladly assist you in determining the right link building strategy.
In many cases, we as SEO engineers know how to evaluate a potential link or directory to get the maximum benefit for a website. Many of these sites are broken up into very specific sub-categories. Sites such as DMOZ, the Yahoo Directory, Go Guides and many others are called authority sites. They have been on the web for many years, some from as early as 1997. With the age of the site, the search engines have found that these are not fly by night Spammer sites that just want to host Google AdSense to make money. A lot of directories are human edited so not every site will get in on the first attempt. These are the sites that are worth going after in your linking efforts. They are the kinds of sites we recommend people submit their sites to.
At first glance, a directory or link site may not look like much, but if you dig a little deeper, you can probably find a category that will fit every business type. The key to submitting to these types of sites is finding the most relevant category for your company. And, remember, even if there is a category that is similar but not exact, it is worth submitting to.