Article Archive by Michael Buczek


May 26 2010

TwitPic and TwitVid for Twitter

by Michael Buczek

Does your Twitter stream need a bit of a boost?  If so, you may consider adding some photos and video to your stream to make it a bit more fun, fresh or engaging.  Adding photos to your stream can be a great way to show your followers where you are, or perhaps give them a view of what you’re looking at.  In some instances, I have seen users give a sneak peek of products by using photos in Twitter.  An easy service to use is www.twitpic.com.  If you already have a Twitter username and password, then you already have a TwitPic account.  With your same name, you can log into this service and post your pictures.  When you upload your picture, you have the option to also add a description which will then be the Tweet.

If you are away from your computer, and you wish to upload a photo while on the go, you have a couple of options.  You can email a photo by using the email address that TwitPic assigns to you, or you can use one of the many mobile applications that TwitPic has partnered with.  The more common mobile applications include:

For those looking to add video to their stream, one service that can be use is www.twitvid.com.  Like TwitPic, if you have a Twitter username and password, you already are able to log in to TwitVid.  Once you log in you can upload video and attach a message that will go out with the Tweet.

Many third party tools and applications feature TwitVid, so it is easy to upload videos from anywhere.

When you add photos and videos to your stream, it gives your followers something new and fresh to look at.  It shows that you are constantly looking for ways to engage them, and they will appreciate that.

Posted in: Social Media

May 12 2010

Getting The Most out of Press Releases

by Michael Buczek

Whether you think so or not, every company has news.   From new product and service offerings, to the promotion of employees, every company can use these tidbits of information for press releases.   Once the press release is written, now you need to know what to do with it.   First, submit it through a feed service.   There are many to choose from on the web both free and paid.   The paid submission sites will give you more options in terms of distribution and analytics.   But, it is understandable that while you may be your own PR department, you may not have the budget to always do a paid distribution.   If this is the case, the free sites will suffice.  

After you have sent your press release via syndication services, it is important to also incorporate it into your site and your social media channels.   Post your release to your news page, your Facebook wall and Tweet it through your Twitter account.   Posting your release to your site and social media channels will give it maximum exposure to your fans, followers and website visitors.

When you submit your press release to multiple locations, you also have the chance of it being “picked up” or republished by many other websites.   It can then be reposted to other sites and you can receive benefits such as increased traffic and backlinks.   For the best possible chance of this, make sure your press release is well written and includes some links to the best pages of your site.

April 1 2010

My Favorite SEO Tools

by Michael Buczek

When I speak with clients about keyword research and content optimization, they often ask me what tools I use to gather the data or make recommendations. Here I will give you a little insight to some of the tools I use regularly.

One of the best places to start with keyword research is Google.   Google offers a suite of free tools that you can use to insights about the keywords you are researching.   One that can be used by aspiring SEO’s and paid campaign managers alike is the keyword tool.   This tool will give you some approximate statistics and other recommendations for your keywords.   You can get additional data about your keywords with Google Insights and Google Trends.

Another component of page optimization is keyword density. We recommend that your pages each consist of at least 200 words of text and have approximately a 4% keyword density.   To check what keyword has the highest keyword density, you can use the MoreVisibility keyword density checker.   If you need to check the density of copy you are writing for new or revised pages, you can use the live keyword analysis tool.   It allows you to copy content and past it into the provided fields to get the statistics.

Another set of tools I use to checks PageRank, backlinks and cache date.   These items are good to monitor so you can see how the search engines are viewing your site. Downloading the Google Toolbar is what you need if you are using Firefox or Internet Explorer as your browser. If you use Google Chrome, I have found that the Chrome SEO Extension works pretty well.

While there are many other tools out there, some paid and some free, the few that are mentioned above will give you a good start to researching and analyzing your SEO efforts.

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