Article Archive by Monica Pissanos


April 1 2021

Google Responsive Search Ad Strength: What Is It and How Can It Be Improved?

by Monica Simmons

Ad strength is an important element that factors into overall paid search success. But what exactly is it, and how can it be improved?

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November 30 2020

Keyword Search Now Available on Instagram

by Monica Simmons

Instagram has introduced many new features and user experience updates over the course of 2020; from Reels to Guides and even a new home screen experience to promote the use of these new features. Most recently, however, Instagram released an update allowing users to search for keywords (rather than just for specific hashtags, accounts / names, or places). This update will make it easier for Instagram users to find relevant content within the platform.

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October 26 2020

Google Releases New Frequency Reporting Metrics for Video Campaigns

by Monica Simmons

Google recently announced that new reporting metrics are now available within the Google Ads platform to better report on video campaigns; more specifically, to report on video ad frequency. Since serving ads in excess can be a waste of marketing dollars (as well as a frustration to potential clients / customers), it’s important to be able to really understand how many users are seeing ads – and how often.

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