Google recently announced new reporting metrics to better understand when users are converting on ads. This updated reporting within the Google Ads platform will allow advertisers to know at what time a user converts, rather than solely attributing the conversion to the user’s first click on an ad.
Wondering if Google Tag Manager (GTM) is right for your business? Or, is GTM already deployed, but you want to better leverage this tool?
Pinterest recently announced 4 updated features for brands to add and organize video content to their company Pinterest page. As interest around video content grows larger, having these tools on an interactive platform such as Pinterest will provide Digital Marketers a new way to leverage new and existing video assets, also resulting in a better user experience. These updates include: