Article Archive by Monica Pissanos


January 24 2024

Can Meta’s AI Really Find Your Target Audience?

by Monica Simmons

In the ever-evolving realm of AI and digital advertising, staying informed about the tools at your disposal is crucial. Meta’s Advantage+ targeting has emerged as a potentially powerful force in the advertising arena (especially after Meta recently announced further updates being made to the detailed targeting options available), but like any tool, it comes with its own set of advantages and drawbacks. In this blog post, we’ll explore the pros and cons of Meta’s Advantage+ targeting to determine whether it aligns with your digital advertising strategy.

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August 31 2023

Elevate Your TikTok Advertising Strategy with New Search Ads Toggle

by Monica Simmons

In a stride toward enhancing the self-service advertising experience and its targeting capabilities, TikTok has recently unveiled the all-new Search Ads Toggle. This new placement feature, detailed in their recent blog post, promises to reshape the way advertisers engage with their target audience.

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August 8 2023

Embracing Data-Driven Attribution in Google Ads

by Monica Simmons

Back in 2021, Google announced that data-driven attribution would become the default attribution model for all new Google Ads conversion actions. So, why does this matter now? Up until recently, advertisers still had the option to use several rules-based attribution models for their conversion actions – but this is about to change.

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