Article Archive by Monica Pissanos


May 31 2024

Key Takeaways from Google Marketing Live 2024

by Monica Simmons

At the recent Google Marketing Live event, Google unveiled a series of advancements primarily focused on integrating generative AI into various advertising tools to enhance campaign creation, targeting, and performance. Below are a few of the updates that were shared, and my personal favorites.

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May 7 2024

LinkedIn Announces New CTV Ads for B2B Marketers

by Monica Simmons

Connected TV, often referred to as OTT (Over-The-Top) or streaming television, allows advertisers to reach their audience in a more targeted, personalized, and measurable manner than traditional TV advertising. LinkedIn has recently announced that they now offer CTV ad placements within their self-service advertising platform, “Campaign Manager.” This is very exciting news for B2B advertisers who now have an additional avenue to engage with the highly targeted audiences offered by LinkedIn.

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January 24 2024

Can Meta’s AI Really Find Your Target Audience?

by Monica Simmons

In the ever-evolving realm of AI and digital advertising, staying informed about the tools at your disposal is crucial. Meta’s Advantage+ targeting has emerged as a potentially powerful force in the advertising arena (especially after Meta recently announced further updates being made to the detailed targeting options available), but like any tool, it comes with its own set of advantages and drawbacks. In this blog post, we’ll explore the pros and cons of Meta’s Advantage+ targeting to determine whether it aligns with your digital advertising strategy.

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