Ad strength is an important element that factors into overall paid search success. But what exactly is it, and how can it be improved?
Instagram has introduced many new features and user experience updates over the course of 2020; from Reels to Guides and even a new home screen experience to promote the use of these new features. Most recently, however, Instagram released an update allowing users to search for keywords (rather than just for specific hashtags, accounts / names, or places). This update will make it easier for Instagram users to find relevant content within the platform.
Google recently announced that new reporting metrics are now available within the Google Ads platform to better report on video campaigns; more specifically, to report on video ad frequency. Since serving ads in excess can be a waste of marketing dollars (as well as a frustration to potential clients / customers), it’s important to be able to really understand how many users are seeing ads – and how often.