Article Archive by Monica Pissanos


March 21 2022

Intro to Google Ads New Campaign Type: Performance Max

by Monica Simmons

Google continues to broaden its advertising opportunities as machine learning and artificial intelligence become more and more sophisticated.

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December 28 2021

Track More Conversions with New Facebook Call Extensions

by Monica Simmons

Facebook recently launched a new tool to track phone calls that happen as a result of a visit from an ad: call extensions. While call extensions have been widely used within Google Ads for some time, it’s a new way to track conversions within the Facebook Ads platform outside of the more traditional Facebook Call Ads.

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Posted in: Social Media

September 10 2021

Google’s Expanded Text Ads to Sunset in 2022

by Monica Simmons

As Google continues to expand advertising capabilities with artificial intelligence (AI) and machine learning, more and more manual settings and elements within the Google Ads platform are being reduced or even removed. One of the most recent announcements from Google states that advertisers will no longer be able to create or edit expanded text ads (ETAs) after June 30, 2022. Below is a Google Ads LinkedIn post containing a notable statistic, further driving home Google’s overarching message of the impact of machine learning.

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