Article Archive by Natacha Kenol

3 Key Google Analytics Ecommerce Reports – Part I

by Natacha Kenol

In Google Analytics, the Ecommerce conversion reports help you understand performance and activity for individual products and product categories, for example which products are selling on your site and whether your marketing efforts are driving conversions. In this blog series, we will review 3 key Ecommerce performance reports including Product Performance, Sales Performance, and Time to Purchase.Read More