Article Archive by Nicholas Hooker


April 3 2024

Google Consent Mode: A Marketers Guide Amidst Tightening Regulations

by Nicholas Hooker

Understanding Google Consent Mode is key to staying ahead in the ever-evolving landscape of digital privacy. This post breaks down what you need to know and how the effects of privacy regulations may impact your organization.

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January 31 2024

Understanding GA4 Reporting: Layout Essentials – Part 2

by Nicholas Hooker

In the first part of our series, we explored the foundational aspects of GA4’s reporting layout, including the Reports Snapshot, Realtime report, and User Library Collections.

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Posted in: Analytics

January 29 2024

Understanding GA4 Reporting: Layout Essentials – Part 1

by Nicholas Hooker

Can you believe it’s been just over six months since the sunsetting of Universal Analytics (UA)? Transitioning to Google Analytics 4 (GA4) can be challenging, especially considering key differences like GA4’s event-based data model compared to UA’s session-based model, and the emphasis on user privacy and data streams in GA4.

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Posted in: Analytics

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