When a user visits your website, it is important for the page that they land on to load as quickly and efficiently as possible to provide your user the best experience possible. This can have great benefits for user experience, SEO, advertising efforts, and conversion rates. According to a Google Web.dev post on the importance of page speed, sites such as Pinterest have seen search engine traffic increases of 15% by reducing page wait times. While this case study may be from 2017, all of their major points still hold true today. Based on the above statistics, as well as our own experience, speeding your website up by even just a couple of seconds could mean the difference between a positive user experience, and a negative one.
Before responsive web design existed the easiest way to have a mobile friendly site was to have two separate websites, a desktop site and a mobile site. Primarily the mobile site would live on an m.website.com domain or a /m or /mobile domain. One of the main issues with this having to redirect all of your desktop URLs to your mobile URL. No one likes trying to go to a specific page on your desktop site, only to be redirected to the mobile homepage, having to find your way back to the content you were looking for. Sadly, many search engines still don’t rank mobile sites high enough for mobile users, so people are often guided to full sites instead of the mobile ones, which offer a superior user experience.