Article Archive by Ryan Faria

January 11 2010

Are you LinkedIn?

by Ryan Faria

It seems that everywhere you go, someone is talking about Facebook.  Many business professionals have asked themselves ‘how can I have a business Facebook profile but separate it from my personal life?’   While some professionals have created multiple Facebook profiles, others have turned to LinkedIn.

LinkedIn is the crème de la crème of virtual business networking.  This revolutionary professional social network lets organizations create pages which give specific company information such as geographic location, type of industry, company size, median age, male to female employee ratio and much more.  Each company page also includes relevant news articles as well as the recent New York Stock Exchange (NYSE) information.

However, one of the most unique features is the ability for individuals to post their own previous career experiences.   Each LinkedIn user can offer as much or as little information as they would like within their profile.  Contact Settings allow users to designate the type of connections they are looking to make.  Profiles can be used to reconnect with old business colleagues as well as receive reference and expertise requests.

More importantly users can also choose to receive information on job inquiries.  Viewing current or past employment experience via LinkedIn is becoming a new trend among recruiters and human resources personnel.  Could LinkedIn’s virtual resume eventually replace traditional resumes?  While LinkedIn is clearly the greener solution for employers, the future is anyone’s guess.

Worried about just anyone viewing your information?  Privacy settings allow you to select who is allowed to see profile information.  So what are you waiting for?  Create your LinkedIn today and be part of this ever-growing professional social network.

January 5 2010

Snag Those Post Holiday Shoppers

by Ryan Faria

With the 2009 Holiday season behind us many ecommerce businesses will see a sharp decline in their sales.  So how can ecommerce retailers still bring in revenue without feeling the pinch of the slow economy?  The answer is; incentives, incentives, incentives.

Ecommerce retailers should be especially attentive to product prices.  Even though the holiday season is over, it is still important to be competitive and aggressive.  Searchers are always looking for the best deal regardless of the time of year.

Use ad copy such as, ‘after holiday free shipping’ to entice customers to purchase.  If free shipping is not an option, perhaps charge a small fee to ship regardless of the order size.  For example, charge $1 to ship anywhere in the continental U.S.  This promotion depends greatly on the size and weight of the products you will be shipping.

Is free shipping not an option?  Try offering a free gift with purchase.  This is a great way to move old inventory.  Gift with purchases increase the customer’s perceived value of the overall purchase. You can also offer a gift certificate for a small amount for the shopper to use on their next purchase.   Not only does this give your customer an incentive to return, but also helps build loyalty to your site.

Another way to capture shoppers is to consider specials for upcoming holidays.  For example offer special deals or savings for Presidents or Valentine’s Day.

Although times are tough and the economy is still sluggish; you can still be a shinning star in your industry by thinking outside the box.  Now is your opportunity to attract new customers, as well as retain old ones.  Whatever promotion you decide to utilize, be sure that your efforts are reflected in your search engine marketing campaigns.  Remember to keep to the message cohesive between your site and your ppc ads.  With the amount of people searching on Google, Bing and Yahoo you can get your 2010 sales started off with a bang. 

November 13 2009

Are Your Facebook Ads Targeting The Right Audience?

by Ryan Faria

With the boom of users participating in the social media channel, Facebook, many advertisers have begun to realize the value of advertising within social media networks.  Facebook allows advertisers to specifically target their exact demographic based on sex, age, location and interests.  However, many advertisers participating within the Facebook network are not actually indicating a precise demographic, and are causing their ads to be displayed throughout the entire site.  Targeting just a specific age group or gender may not be enough to generate brand awareness and sales.

By designating particular groups you may be able to capture a more relevant sector of users that are more inclined to purchase your product.  It is important think of category variations in order to further segment the audience.  For example, if a concert promoter is trying to gain publicity for an upcoming show, selecting ‘music’ as an interest within their profiles, is going to reach too broad of an interest base.  Instead, try choosing musical artists or bands that closely resemble the concert’s music genre as interest groups.  Not only will you be getting a specific demographic, but you know that those users will be more likely to attend the show.

There is an incredible value in reaching an audience through social media networks, but remember that not everyone thinks the same or has similar interests.  Even with the evolution of social media, in the short time of its existence much has changed, including the user base.  This makes targeting the appropriate visitor very important, and by doing so, you spend your advertising dollars wisely.

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