Covid-19: Valuable Marketing Resources and Information.

Article Archive by Serina Fignole


June 3 2020

Twitter Introduces A New Scheduling Feature

by Serina Fignole

Twitter recently introduced a new feature for scheduling tweets in advance through its browser-based version. This feature was once only available through third-party tools. When using Twitter in a web browser, users will now see an option to schedule a tweet from the composer screen.  Users can schedule a tweet at any time of the day up to 18 months in advance. This feature isn’t currently available on Twitter’s official mobile app, but these users should see the scheduling in the near future.

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Posted in: Social Media

April 7 2020

Adapting Your Content Marketing During Troubled Times

by Serina Fignole

During a major unpredicted event, a company’s marketing sits center stage. Your marketing messaging in every ad campaign and channel sets the tone for how customers perceive your brand now and in the future. Taking the right actions and finding the right message can be challenging. To help Marketers develop sensitive and effective content, here are 5 tips for adapting your marketing messaging during troubled times.

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March 23 2020

Google to Switch Over to Mobile-First Indexing by September 2020

by Serina Fignole

Since 2016, Google has been working on making mobile-first indexing the default behavior of its search engine. Using this indexing type, Google Search will primarily use a page’s mobile content for creating a search index and ranking.

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