Twitter has launched a test of it latest feature called Fleets, which are temporary tweets that disappear after 24 hours. Twitter is one of the last major social platforms to test out a Stories format. This concept was first popularized by Snapchat however, you can now find a version of Stories across Instagram, Facebook, WhatsApp, YouTube and others.
Google Tag Manager can be difficult to understand but is a beneficial tool for Digital Marketers to easily track the success of their campaign efforts. However, it easy to make mistakes when first setting up Google Tag Manager.
Event Tracking with Google Analytics (GA) is essential for measuring actions on your website that aren’t just page loads. This can include tracking downloads, clicks on external links and more. Events can be tracked as goals in GA if they are valuable to your business. In the tutorial below, learn how to add event tracking code using Google Tag Manager step-by-step and avoid adding extra code to your links.
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