With more 1 billion monthly active users, Instagram is one the largest social media platforms on the market. As a photo and video sharing social media app, many brands believe Instagram is a place for visual distraction, not for business, right?
According to Google, 75% of smartphone users expect to get immediate information while searching on their smartphone. To keep pace with this consumer behavior, Google has recently announced the global roll-out of their newest addition to Google Ads’ list of available ad units – Gallery Ads (Beta).
In recent years, the online world has shifted its focus on improving and increasing privacy and security for its users. That said, Google announced in early May that it would be updating its Chrome browser to give users more information about how they’re being tracked across the web using cookies.