Article Archive by Serina Fignole


September 18 2017

The Power of Content: How to “Earn” Your Way into People’s Lives

by Serina Fignole

When a reader decides to share your content, you have “earned” their attention, trust, and perhaps the attention of any followers or readers who might see or choose to engage with the shared content. However, they don’t call it “earned” attention for nothing!

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September 14 2017

Three Goals of Social Media Marketing and Tips to Tracking Them

by Serina Fignole

Do you have a goal that you’ve been trying to reach with your social media marketing efforts but aren’t sure what metrics to track? Or are you trying to “prove” the viability of your company’s social media marketing?

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September 14 2017

A Guide for Writing Ad Copy That Captures Your Audience’s Attention

by Serina Fignole

Figuring out the perfect technique to help your ads stand out can be a huge undertaking. You may not be sure if your headline should focus on what your brand offers or why a user should select it over a competitor. To ensure your ads capture your audience’s attention, follow this 4-step process.

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