Article Archive by Shanine Dorta


July 13 2016

The Importance of Canonical Tags

by Shanine Dorta

In today’s world, duplicate content can lead to search engines becoming confused about the correct page to return to a user. We want to make the job of a search engine easier by clearly focusing them on the right pages to return to users through proper canonicalization. By properly employing canonical tags to your webpages, you can take advantage of having a robust site while following a Best Practices approach to Search Engine Optimization.

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July 11 2016

Google Tests Changing Rating Stars to Percentages in Text Ads

by Shanine Dorta

For quite some time Google has featured yellow rating stars in their results pages, and in some Organic results as well. These rating stars tend to stand out in a monochromatic SERP.

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June 28 2016

Use Images & Video to Boost Social Media Engagement

by Shanine Dorta

If you’re experiencing little to no growth in your social media channels, consider revising your strategy to include compelling images and videos.

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