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Article Archive by Shanine Dorta


February 12 2016

MoreVisibility & Google Host Webinar Focused on Advertising Strategies

by Shanine Dorta

As part of MoreVisibility’s ongoing commitment to educate marketers and provide strategic and actionable digital insights, MoreVisibility will again partner with Google in a live webinar on Thursday, February 18. The 1-hour event, Google Advertising: 5 Strategies for Measurable Results, will feature a Google advertising expert and will focus on making the most out of your Google Advertising dollars and the various options Google offers. Highlights will include:Read More

November 10 2015

MoreVisibility Wins Searchie Award at 2015 C3 Conductor Conference

by Shanine Dorta

Morevisibility 2015 Searchie Award

The Searchie Award alongside MoreVisibility’s banner.

MoreVisibility was recognized for Excellence in Digital Marketing at the 2015 Conductor C3 Conference in New York, NY. The annual conference, a 2-day event focused on organic marketing and web presence management, attracts marketing professionals and industry leaders from around the globe.Read More

August 23 2013

The Eye-Opening Future of PPC Advertising

by Shanine Dorta

Remember the days when the thought of computers reading your mind seemed so futuristic?  Well, welcome to the future.  We’ve all heard of PPC (Pay-per-click) advertising.  But how about Pay-per-gaze and even…wait for it…Pay-per-emotion?  Ready or not, it’s coming to a device near you.

Google recently patented a Google Glass-based ad system called pay-per-gaze which would charge advertisers any time someone physically looked at their ad.  “But how?” you ask.  The answer is simple, through an eye-tracking device.  When wearing the device, sensors would detect when your pupils pointed in a certain direction and how long they stayed there.

Take it a step further, if said ad made your pupils dilate — perhaps a picture of a juicy burger invoked some sort of interest in you — it would charge the advertiser even more.

Sounds like something from Total Recall, right. I agree.  This technology has not officially been introduced on the market as it’s currently in beta.  But rest assured, once rolled out it’s sure to raise some eyebrows.

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