Article Archive by Sandra Ketcham


March 1 2023

Best Practices for Writing Alt Text for Images

by Sandra Ketcham

If you’ve ever dabbled in blogging, designing a website, sending multimedia emails, or other activities that involve adding images to web pages or content, you’ve probably encountered a field for entering alt text. It’s actually pretty important for such a seemingly insignificant little box. Alt text for images serves several purposes, and there are good ways and not-so-good ways to write it. And in most instances, you should take the extra minute to fill it out when you set an image for a page.

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February 20 2023

9 Tips to Improve Your Social Media Ad Copy

by Sandra Ketcham

If it feels like you’re spending a lot of time and effort on your paid social media campaigns but you’re not seeing the return you want, take a close look at your ad copy.

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Posted in: Social Media

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