If you’ve ever dabbled in blogging, designing a website, sending multimedia emails, or other activities that involve adding images to web pages or content, you’ve probably encountered a field for entering alt text. It’s actually pretty important for such a seemingly insignificant little box. Alt text for images serves several purposes, and there are good ways and not-so-good ways to write it. And in most instances, you should take the extra minute to fill it out when you set an image for a page.
If it feels like you’re spending a lot of time and effort on your paid social media campaigns but you’re not seeing the return you want, take a close look at your ad copy.