Article Archive by Sergei Kogut


February 19 2024

Marketing Agencies: More Critical than Ever

by Sergei Kogut

In the world of marketing, staying ahead isn’t just a bonus – it’s essential. Enter Google Analytics 4 (GA4), a global game-changer that promised to revolutionize the field with its potential, albeit presenting us with a fair share of hurdles so far. This transition highlights the critical role agencies like ours play in guiding businesses through the complexities of adopting new technologies. As part of the analytics team at MoreVisibility, I’m here to share why partnering with an agency like ours is your best bet in navigating this new landscape.

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March 14 2023

Step-by-Step Guide: How to Implement Meta Conversion API with Server Side GTM and Google Cloud App Engine

by Sergei Kogut

Digital analytics can provide invaluable insights into website performance and user behavior. However, tracking website data with traditional client-side methods can be limited by ad-blockers, browser cookie settings, and other factors that can prevent on-page tracking code from firing properly. Fortunately, the GTM Server Side approach in activating the Meta/Facebook Conversion API offers a solution. In this blog post, we’ll provide an overview of the GTM Server Side containers, explain the benefits of server- side tracking, and walk you through the steps of implementing this approach.

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Posted in: Analytics

February 15 2023

Data Blending in Looker Studio (formerly known as Google Data Studio) Part 2 – Types of Blends

by Sergei Kogut

In our previous post on data blending, we covered the fundamentals of data blends for Looker Studio, described what blending is all about, what it can and cannot do for you, and pros and cons of blending. In this post, we are going to learn about each of the five types of blending available in this tool.

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