Digital analytics can provide invaluable insights into website performance and user behavior. However, tracking website data with traditional client-side methods can be limited by ad-blockers, browser cookie settings, and other factors that can prevent on-page tracking code from firing properly. Fortunately, the GTM Server Side approach in activating the Meta/Facebook Conversion API offers a solution. In this blog post, we’ll provide an overview of the GTM Server Side containers, explain the benefits of server- side tracking, and walk you through the steps of implementing this approach.
In our previous post on data blending, we covered the fundamentals of data blends for Looker Studio, described what blending is all about, what it can and cannot do for you, and pros and cons of blending. In this post, we are going to learn about each of the five types of blending available in this tool.
Looker Studio blending lets you create charts, tables, and controls based on multiple data sources. But there is much more to blends than the definition implies. In this series of blog posts, we are going to go over the fundamentals of blending as well as cover some advanced use cases.