Let’s face it – templated websites are cheaper. On top of that, a lot of templated web companies boast that they include ‘SEO’. On the surface, it’s understandable why it would be intriguing to go with an inexpensive solution that includes a basic level of Search Engine Optimization. However, in a competitive digital landscape, you can’t afford not to have an optimized website that is customized to your audience and search engines.
Instead of telling, why not show? Marketers have relied heavily on PowerPoint to compile digital presentations to prospective clients and relay ideas to internal management and acquire new clients. Although PowerPoint is a very useful tool, there are many times when giving the client or executive a tangible example can go further.