Article Archive by Taylor Wilson


November 30 2010

Create an Online Presence for your Offline Advertising Efforts

by Taylor Wilson

The key to successfully bridging the gap between online and offline marketing is assuring that your traditional offline marketing efforts are online friendly and easily accessible. You have to strategically create a web presence for your offline advertising materials and make sure that both initiatives compliment one another.

There are multitudes of innovative ways to get your online initiatives accessible in your offline marketing materials. When launching new promotions, offers or services, you should always generate a strategy to create offline efforts that support your online strategy. The goal is to have all of your marketing materials support one another and work together to promote your business. Offering coupons in your offline marketing that presents special “online only” deals is a great way to gain more online visitors. Online businesses can benefit from traditional “offline” marketing, just as a brick and mortar can greatly benefit from online marketing.

QR Codes are one of many ways to effectively merge your online and offline marketing initiatives. A QR Code is a two-dimensional code, which is legible by QR scanners, smart phones and other mobiles devices with an advanced camera function. QR Codes provide immediate access to online resources and information by allowing you to scan a code that is strategically placed in your offline marketing materials. QR codes are simply “offline” links that lead to “online” content. QR codes appeal to customer’s urge to have immediate satisfaction for what they are looking for with ease.   QR codes allow for a direct path to the message and information that you want to provide your customers. A successful QR Code campaign will lead your visitors directly to a well organized, informative mobile site that provides the exact information that they were seeking out.

Another essential part to successfully bridging the gap between online and offline is making sure both efforts compliment one another and don’t cause confusion for your customers. Make sure that your online advertising has a mobile friendly version that renders well across all major mobile phone devices. According to Morgan Stanley Research, sales of smart phones will exceed those of PCs in 2012, so marketing to and capitalizing on the ever growing mobile market should be the corner stone of your marketing budget and strategy.

October 18 2010

Yahoo Has Unveiled a Newly Enhanced Mobile Experience

by Taylor Wilson

Yahoo recently broadened their mobile search display to enhance and expand their search results to provide a better mobile experience.   Yahoo’s new enhancements   improve how their search result pages are organized and displayed. Results are now exhibited in a more organized fashion displaying the latest web results, entertainment topics, local business listings, stock information, Twitter results, images, videos and news in order of relevancy.  

 

Yahoo Has Unveiled a Newly Enhanced Mobile Experience

 

As you can see in the above screen shots, Yahoo’s mobile search results are now neatly packaged to better accommodate their mobile users and offer a better experience. Users can now find what they are looking for faster and more easily while on the move.

Yahoo’s new mobile search enhancements were made available at   http://m.yahoo.com for most iPhone owners and people using Android 2.0 and above. More devices and countries will get the new mobile search experience in future months.

Yahoo has taken a new approach and is catering their offerings to better suit the needs of smart phone users. They are taking into consideration user behavior on a mobile device being different than on a desktop or laptop. Yahoo is embracing an ever growing industry and has recognized the increasing importance of reaching consumers when they’re on the go, which all businesses should recognize at this juncture if they have not already.

September 20 2010

Apple’s Change of Affairs May Open the Flood Gates to Mobile Advertising

by Taylor Wilson

Not only is the mobile advertising network booming, it continues to find new ways to move forward and prosper. Current efforts have proven that mobile advertising and marketing are continuing to morph and develop into one of the largest advertising platforms. Apple recently made a change, which was one of many, that will heavily impact the mobile advertising arena moving forward.

Apple kicked off 2010 strong with the purchase of the cellular phone advertising company Quattro Wireless. Nearly eight months later, Apple decided to pull the plug on Quattro network and focus their energy into their own mobile advertising platform, also known as iAd. The termination of Quattro now allows Apple to focus its resources and efforts into improving the iAd Network, and hopefully converting Quattro’s existing customers into iAd users.

Apple’s relationship with Quattro is not the only recent change made by Apple; Apple has also announced that they are loosening up their iAd terms and agreements. Apple’s recent revisions to their agreement terms will now allow their competitor, Google, to sell and serve mobile advertising on their devices. This recent update has lifted the verbiage which previously specified that developers were not permitted to make use of any third-party advertising companies owned by or even affiliated with a distributor of mobile devices, which included Google’s AdMob. This change will open up the flood gates to a number of mobile advertising companies, who are now understandably thrilled by this new opportunity.

Users will benefit from an increase in inexpensive or even free applications that can more easily be supported by advertising. Prior to Apple lifting its regulations, there was a concern that Apple would be closed off to all ad networks that weren’t independent. Apple’s revised agreement will now allow both Google and AdMob to continue to serve advertisements to Apple devices. This newly enabled competitiveness in the mobile community is great news for everyone involved. This not only will facilitate lower costs for users, but also help to increase innovation and growth.

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