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Article Archive by Theo Bennett


October 16 2020

Google Analytics Four – What You Need to Know Now

by Theo Bennett

Google just announced Google Analytics (GA) 4. Unlike incremental or lateral changes such as the GTAG collection API; this change is significant, and you need to pay attention and understand what this means to you and your business. In this post, we will walk through what GA-4 is and what you need to do now.

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August 7 2020

Restore Service Provider to Google Analytics

by Theo Bennett

As we reported earlier this year, the deprecation of the Service Provider dimension on February 4th, 2020 broke a key method of fighting bot traffic in Google Analytics (GA). Some organizations also have dependencies on the service provider dimension outside of just fighting bots.

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July 13 2020

Clear Google Analytics of Bot Traffic Using User Agent

by Theo Bennett

As we reported earlier this year, the deprecation of the Service Provider dimension on February 4th, 2020 broke a key method of fighting bot traffic in Google Analytics (GA)

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