As we reported earlier this year, the deprecation of the Service Provider dimension on February 4th, 2020 broke a key method of fighting bot traffic in Google Analytics (GA)
Like the October 8, 2011 announcement that Google would begin to stop the practice of passing a user’s organic search term to Google Analytics; the deprecation of the Service Provider dimension on February 4th, 2020 may live on with similar disdain. While we mourned the loss of the search keywords data that helped value our SEO efforts; at least there was a reason – better security and privacy.
In Google Analytics, dimensions are characteristics of the user that visited your site and include things like: browser & version, operating system, campaign, channel, screen resolution, and many, many more. (Visit the Google reference on dimensions for a complete list.) While Google Analytics has over 125 (more if you use AdWords and / or Ecommerce) dimensions already baked-in and set for you; users of the free platform can add their own – up to 20.