Article Archive by Tony Fazzini

3 Reasons to leverage Dashboards in Google Analytics

by Tony Fazzini

Dashboards are a great tool in Google Analytics, but what are the best uses for a Dashboard?

In most cases, dashboards are ideal to build basic reports that you would like to see on an on-going basis.  Here are three reasons why dashboards are a great feature to utilize in Google Analytics:

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3 Factors that play into Local SEO

by Tony Fazzini

Local SEO has many signals and ways that search engines categorize a website and decide on how best to rank content.  Most of these signals can be categorized into three factors:

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What is Sampling and Why Do I See This In My Google Analytics Reports?

by Tony Fazzini

Since the standard Google Analytics platform is offered at no cost, Google only offers so much processing power and limits the amount of data that is allowed for each view in a Google Analytics account. If your website has a large amount of sessions, you may notice a yellow box at the top right of the report stating that “this reports is based off of x% of total sessions.”

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