Article Archive by Tony Fazzini


April 24 2016

Creating a Successful Mobile SEM Strategy

by Tony Fazzini

With mobile traffic growing exponentially year over year, businesses are needing to create more mobile-specific strategies and take user experience into consideration. In SEM, mobile experience can play a significant role as users want to convert from these smaller devices. So how do you optimize your SEM experience to have the best conversion rate?

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April 20 2016

3 Valuable Reports in Google Analytics

by Tony Fazzini

Setting up Google Analytics is an important step in learning more about your website and how users interact with your content. While many companies set up the reporting, it often goes under-utilized or ignored which defeats the purposes of gathering all of this useful data. So what reports are valuable in Google Analytics? Following are three recommended reports that are great starting points.

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April 19 2016

The Value of Keyword Tracking vs. Onsite SEO Reporting

by Tony Fazzini

Defining keywords for your SEO strategy is the foundation for quality Organic traffic.  Measuring the success of your Organic traffic is a multi-prong approach and takes several report types to make sure you’re getting the most information.

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