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Article Archive by Tony Villanova


July 1 2020

Goals & Events: What is the difference and how should I use them?

by Tony Villanova

Goals and Events are interactions or conversion points that you tell Google Analytics to record. Although each can act as a conversion point, it may get confusing when to use one or the other. We will explain the difference between Goals and Events as well as when to use one or the other and how to use them together.

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May 26 2020

Case Else Functions & Formulas for Google Data Studio

by Tony Villanova

Data Studio from Google is an awesome data visualization tool. With its ever growing list of features there may be a few that have flown under your radar. One of those features is creating your own formulas which is what I am going to expand on.

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