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Article Archive by Tony Villanova


October 28 2020

Analytics Account Change History Update

by Tony Villanova

Recently Google rolled out an update to the Change History section that can be found under the Account column in your Admin area.

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October 23 2020

Important Update to Google Tags (for Google Analytics)

by Tony Villanova

You may have noticed that Google sent out an email last week which caused a lot of confusion, because it said to upgrade to the latest tag within Google Analytics. This is going from analytics.js to gtag.js. Part of the reason it caused so much confusion is because obviously you want to make sure that you’re running the latest version of Google Analytics and people were concerned.

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September 3 2020

Lookup Table Variable in Google Tag Manager (GTM)

by Tony Villanova

GTM has many pre-built variables off the shelf. You even have the option to create/ customize your own variables known as a User-Defined Variable in GTM. One of the User-Defined Variables I find very helpful is the Lookup Table variable under the Utilities section of the User-Defined Variables.

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