Article Archive by Tony Villanova


March 29 2021

Bounce Rate is being replaced in Google Analytics 4 (GA4)

by Tony Villanova

The long-time metric of Bounce Rate in Universal Analytics will not be carried over to Google Analytics 4 (GA4). Bounce Rate is defined as the percentage of single-page sessions in which there was no interaction with the page. A bounced session has a session duration of 0 seconds.

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February 19 2021

Apple’s IOS14 Update and its effects on Google Analytics

by Tony Villanova

In June 2020 Apple announced plans at their Worldwide Developers Conference (WWDC) to have new privacy measures in place with the release of IOS14 on mobile devices. There has been a lot of confusion around what these new measures are and how they are going to affect tracking platforms such as Google Analytics as well as Digital Marketing initiatives/ advertising.

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February 2 2021

Connecting GA4 to your existing Universal Analytics Property

by Tony Villanova

Recently, you may have received an email about connecting your new GA4 Property to your Universal Analytics Property.

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