Goals and Events are interactions or conversion points that you tell Google Analytics to record. Although each can act as a conversion point, it may get confusing when to use one or the other. We will explain the difference between Goals and Events as well as when to use one or the other and how to use them together.
Data Studio from Google is an awesome data visualization tool. With its ever growing list of features there may be a few that have flown under your radar. One of those features is creating your own formulas which is what I am going to expand on.
Google’s announcement on January 14, 2020 “Building a more private web: A path towards making third part cookies obsolete” will eliminate third-party cookies within 2 years.