Our Analytics, SEO, Social Media and SEM Blogs provide an informal platform for us to share our insights on the digital media industry. Practically every member of the MoreVisibility team contributes to one or more of our blogs with their real-time, in the trenches strategies and observations. Our goal is to provide you with up-to-date information and trusted industry opinions on what's happening in search and beyond.
Event Tracking with Google Analytics (GA) is essential for measuring actions on your website that aren’t just page loads. This can include tracking downloads, clicks on external links and more. Events can be tracked as goals in GA if they are valuable to your business. In the tutorial below, learn how to add event tracking code using Google Tag Manager step-by-step and avoid adding extra code to your links.
Google has started to roll out a monthly budget feature in select Google Ads accounts. According to Google, this feature is a good fit for a business who “conducts monthly financial planning, or otherwise needs guaranteed, accurate monthly spend.” In my 10 years of managing campaigns, I’ve never come across a business that didn’t have a need for accurate monthly spending, so this is surely a great option for most businesses. When you think of it, it’s incredible that it took Google nearly 20 years to introduce a monthly budgeting option. All that being said, let’s take a closer look at monthly budgeting, and how exactly it works.
Are you wondering what Google Tag Manager is and why everyone is using it? Well, look no further! In this video, MoreVisibility’s team of Google Analytics Certified Experts will help educate you on the value Tag Manager can bring to your organization’s marketing efforts.