Our Analytics, SEO, Social Media and SEM Blogs provide an informal platform for us to share our insights on the digital media industry. Practically every member of the MoreVisibility team contributes to one or more of our blogs with their real-time, in the trenches strategies and observations. Our goal is to provide you with up-to-date information and trusted industry opinions on what's happening in search and beyond.
Data Studio from Google is an awesome data visualization tool. With its ever growing list of features there may be a few that have flown under your radar. One of those features is creating your own formulas which is what I am going to expand on.
I have always used and recommended Google Trends, a website by Google that analyzes the popularity of top search queries in Google Search across various regions and languages. Not only it is a great tool to compare the search volume of different queries over time, but it can also help advertisers find keyword opportunities and trends to be added to their paid search campaigns.
As local and state governments start to scale back stay-at-home orders and give the go-ahead for businesses to start reopening, a critical question businesses must prepare to answer is: How do we build trust so consumers feel safe resuming normal activities?