Our Analytics, SEO, Social Media and SEM Blogs provide an informal platform for us to share our insights on the digital media industry. Practically every member of the MoreVisibility team contributes to one or more of our blogs with their real-time, in the trenches strategies and observations. Our goal is to provide you with up-to-date information and trusted industry opinions on what's happening in search and beyond.
MoreVisibility has over 5+ years managing successful Google Ads Grant accounts across multiple verticals. This past week I had the pleasure of visiting the Grow With Google NYC Office where I attended a workshop learning the latest and greatest on maximizing these unique accounts. (Google provides $10,000 of free a Google Ads spend to registered non-profits. You can see if you are eligible here.) Here are 5 key takeaways from the event.
Google recently announced that they are not bringing the Preferred Domain setting to the new Google Search Console (GSC). Although unlikely, this may cause issues for anyone who had been using the feature historically. Additionally, it is a great reminder to make sure your re-write rules are setup correctly to choose the preferred version of your domain for search engines.
What does this mean? Up until now, conversion action settings applied account wide.
Yes, you had the availability to segment by conversion type at the campaign level, but all counted conversions were totaled up in the “Conversions” column. You were not able to choose which conversion actions to optimize against at the campaign level.