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Google’s mission is “to organize the world’s information and make it universally accessible and useful.” That’s a pretty big job, which is why Google is constantly making tweaks and adjustments to improve its search results (and the way it evaluates and ranks content).
On August 18, Google announced it was rolling out a new algorithm update called the “helpful content update” that introduces a new sitewide ranking signal that targets low quality, unhelpful content that’s written for “search engines-first.” Google noted that this is part of a broader effort to make sure searchers see more original, helpful content that is written for people, not search engines.
Crafting a website is a lot like writing a book. Both require a theme and a plot line that guides the reader through a narrative that (hopefully) leads to a happy ending.
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