Online Marketing Blog

Insight from the insiders.

Our Analytics, SEO, Social Media and SEM Blogs provide an informal platform for us to share our insights on the digital media industry. Practically every member of the MoreVisibility team contributes to one or more of our blogs with their real-time, in the trenches strategies and observations. Our goal is to provide you with up-to-date information and trusted industry opinions on what's happening in search and beyond. To stay up to date on our blog, subscribe to our feed.

April 21 2022

What is Content Segmentation and How to Maximize It

by Andrew Wetzler

While your target audience may have some things in common, they aren’t a homogenous group. They may come from different backgrounds, represent different age demographics, and have various pain points. Ultimately, if you try to create a broad messaging strategy, you won’t be connecting with your audience in a meaningful way, especially when personalization is the new standard in marketing. The key to more targeted and successful marketing is content segmentation.

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April 11 2022

Use Brand Awareness for Better SEO Link Building

by Chuck Forbes

As part of your SEO strategy, a great plan for link building should be implemented. Link Building allows other relevant sites to link back to your site, or specific pages, highlighting products, services, and news. Search engines can calculate the number of links connected back to your site, as well as how authoritative those sites that are linking to yours are. The more traffic and credibility the sites have, the better chance you have to rank higher and successfully use link building to gain organic visibility.

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April 5 2022

What’s Up with Keyword Match Types These Days?

by Jill Goldstein

It’s not just you, the search queries you’re seeing in your search term report does not align with how you would presume the search engines would be matching searches to your keywords given your selected match types. Within the past year, there has been a shift in how search engines are matching search queries (what people are typing into the search bar) to keywords. There are now more search queries then ever matching to keywords. This is because Google’s machine learning and artificial intelligence is improving. Google now understands the meaning and intent behind searches, which allows the engine to understand similar searches that don’t necessarily include the same words.

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