Online Marketing Blog

Insight from the insiders.

Our Analytics, SEO, Social Media and SEM Blogs provide an informal platform for us to share our insights on the digital media industry. Practically every member of the MoreVisibility team contributes to one or more of our blogs with their real-time, in the trenches strategies and observations. Our goal is to provide you with up-to-date information and trusted industry opinions on what's happening in search and beyond.

March 29 2021

Bounce Rate is being replaced in Google Analytics 4 (GA4)

by Tony Villanova

The long-time metric of Bounce Rate in Universal Analytics will not be carried over to Google Analytics 4 (GA4). Bounce Rate is defined as the percentage of single-page sessions in which there was no interaction with the page. A bounced session has a session duration of 0 seconds.

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March 11 2021

Clubhouse – Have You Joined the Party?

by Danielle Leitch

Clubhouse hit the Social Media scene earlier this year and is starting to gain some traction – with users, activity, and funding.  It is only available for iPhone users now, downloaded as an app, as there is no version for Android offered yet. Currently it is considered in testing mode (beta), as you must be invited by a current Clubhouse user to “join the party”.  That is what this reminds me of a bit, the 80’s version of Party Lines (so dating myself here – but you know they were awesome in that teenage moment, if you were there!). The experience is all Audio – so definitely gives those experiencing Zoom-fatigue a break from being on camera. A true conversation or exclusive invite to a podcast. dialogue.

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March 5 2021

Is Blogging Right for Your Organization

by Carla Presser

To Blog or not to Blog?

That is the question many organizations are asking themselves. If your organization is considering adding a blog to their website, you may be asking yourself:

Is anyone interested in what we have to say? 

Is blogging worth it?

Is it time well spent?

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