Online Marketing Blog

Insight from the insiders.

Our Analytics, SEO, Social Media and SEM Blogs provide an informal platform for us to share our insights on the digital media industry. Practically every member of the MoreVisibility team contributes to one or more of our blogs with their real-time, in the trenches strategies and observations. Our goal is to provide you with up-to-date information and trusted industry opinions on what's happening in search and beyond. To stay up to date on our blog, subscribe to our feed.

May 20 2024

Salesforce and Google Analytics (GA4) Integration – New for 2024!

by Theo Bennett

CRM integration with Google Analytics (GA4) has always been an advanced technique that, when implemented, let’s savvy practitioners optimize their site’s UX, Marketing, and Content to what really matters: more revenue.

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May 15 2024

Google Admits to Tweaking Advertising Auctions for Revenue Goals

by Jill Goldstein

In September 2023, Google admitted to making frequent adjustments to the auctions it uses to sell search ads, resulting in increased costs for advertisers, sometimes up to 5% on average and even 10% for certain queries. Jerry Dischler, a Google Ad executive, revealed this during a federal antitrust trial, mentioning that Google typically doesn’t inform advertisers about these pricing changes.

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May 7 2024

LinkedIn Announces New CTV Ads for B2B Marketers

by Monica Simmons

Connected TV, often referred to as OTT (Over-The-Top) or streaming television, allows advertisers to reach their audience in a more targeted, personalized, and measurable manner than traditional TV advertising. LinkedIn has recently announced that they now offer CTV ad placements within their self-service advertising platform, “Campaign Manager.” This is very exciting news for B2B advertisers who now have an additional avenue to engage with the highly targeted audiences offered by LinkedIn.

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