Online Marketing Blog

Insight from the insiders.

Our Analytics, SEO, Social Media and SEM Blogs provide an informal platform for us to share our insights on the digital media industry. Practically every member of the MoreVisibility team contributes to one or more of our blogs with their real-time, in the trenches strategies and observations. Our goal is to provide you with up-to-date information and trusted industry opinions on what's happening in search and beyond. To stay up to date on our blog, subscribe to our feed.

February 5 2024

Connecting with Your Audience

by Chuck Forbes

Every type of advertisement must connect with the audience to be successful. From banners, to videos, to search campaigns – advertisers have a small window of time to make a good impression. As the trends change and the advertising space continues to get more competitive, how you can connect with the audience also changes. Here are some points to be sure you consider in your digital strategy that will help you connect with your target audience:

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February 2 2024

Best Practices for Creating Podcast Content

by Chuck Forbes

Podcasts are not new to the content scene, but it’s understandable that brands may take more time to decide whether a podcast is the correct type of content to focus on. Most podcasts are also made into video clips, but at the very least, podcasts are saved in an audio format. For this reason, it may take brands longer to start a podcast because selecting a host(s) and creating the flow for your podcast may need several iterations before promoting aggressively. Podcasts are a great way to get your brand message out to an audience, show up in organic search and in streaming platforms, and collaborate with industry partners.

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January 31 2024

Understanding GA4 Reporting: Layout Essentials – Part 2

by Nicholas Hooker

In the first part of our series, we explored the foundational aspects of GA4’s reporting layout, including the Reports Snapshot, Realtime report, and User Library Collections.

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Posted in: Analytics

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