Online Marketing Blog

Insight from the insiders.

Our Analytics, SEO, Social Media and SEM Blogs provide an informal platform for us to share our insights on the digital media industry. Practically every member of the MoreVisibility team contributes to one or more of our blogs with their real-time, in the trenches strategies and observations. Our goal is to provide you with up-to-date information and trusted industry opinions on what's happening in search and beyond. To stay up to date on our blog, subscribe to our feed.

May 15 2023

ChatGPT vs. Bard… Inning 1

by Andrew Wetzler

It’s almost surreal that the internet and Digital Marketing have evolved to a point where the debate today centers around the pace of progress in Artificial Intelligence. It’s a “Jetson’s-like” moment for those of us who’ve been around since the early days.

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May 10 2023

LinkedIn Conversation Ads: A Quick Best Practices Guide

by Jill Goldstein

LinkedIn Conversation Ads are an effective way to engage with potential customers and drive efficient conversions. They allow you to create personalized and interactive ad experiences that encourage dialogue and build relationships with your audience. Below are some best practices to help you get the most out of your LinkedIn Conversation Ads.

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May 4 2023

GA4: Considerations for Healthcare Marketers

by Danielle Leitch

GA4, or Google Analytics 4, is the latest version of Google’s web analytics platform. Effective July 1, 2023, the current version of GA (Universal Analytics) will sunset requiring everyone to use the latest and greatest from Google– except for the paid model of GA, 360.  While GA4 has several benefits for healthcare marketers, there are also some potential concerns that have recently been raised. Keep in mind. Most of those concerns would be similar with other well-known analytics programs, dramatically reducing the options (and data visibility) then available.

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