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With Google announcing that they will be sunsetting Universal Analytics (GA3) in July of 2023 for the standard version and October of 2023 for the 360, it is now apparent that businesses will need to make their migration to GA4 by that date. However, businesses that are not migrating to GA4 in the present are falling far behind. Here are the broad reasons why your business should make this transition as soon as possible.
It’s been said before that LinkedIn is the new Facebook. More than ever people are sharing personal news and updates alongside their professional achievements. While taking my daily scroll through LinkedIn I’ve seen posts from connections outside of my network discussing everything from company culture to open positions, to a new baby. You may be asking yourself; how does this help a company? According to a 2022 Gallup State of the Global Workplace Study, business units with engaged workers have 23% higher profit than their counterparts. That’s an appealing percentage if you ask me.
Search engine optimization is an ongoing practice that every ecommerce brand should engage in, but it is important to remember the user will always be king. Without anyone searching, you have no chance of showing up. In addition to that, when users change their search behavior, it can change your SEO strategy.
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