Our Analytics, SEO, Social Media and SEM Blogs provide an informal platform for us to share our insights on the digital media industry. Practically every member of the MoreVisibility team contributes to one or more of our blogs with their real-time, in the trenches strategies and observations. Our goal is to provide you with up-to-date information and trusted industry opinions on what's happening in search and beyond.
In June 2020 Apple announced plans at their Worldwide Developers Conference (WWDC) to have new privacy measures in place with the release of IOS14 on mobile devices. There has been a lot of confusion around what these new measures are and how they are going to affect tracking platforms such as Google Analytics as well as Digital Marketing initiatives/ advertising.
Google announced this week an update to Google Ads’ matching behavior of phrase and broad match modifier (BMM) keywords. This change, which will start rolling out in two weeks, is potentially a major change for paid search advertisers.
As a Client Strategist, I find myself spending 50% of my time in Google Analytics analyzing the data to identify additional opportunities for my clients. There is so much to review and there is always something to learn from each unique metric. Below are a few of my favorite measurements that I look for when diving in.