Online Marketing Blog

Insight from the insiders.

Our Analytics, SEO, Social Media and SEM Blogs provide an informal platform for us to share our insights on the digital media industry. Practically every member of the MoreVisibility team contributes to one or more of our blogs with their real-time, in the trenches strategies and observations. Our goal is to provide you with up-to-date information and trusted industry opinions on what's happening in search and beyond.

December 30 2019

Thinking Beyond Your Blog for Evergreen Content

by Matt Crowley

When there are new topics to write about and new keywords to target, we often see companies immediately think that their blog is the best place for the content. Instead, there are often tremendous opportunities and a lot of value that can be gained from leveraging a resource hub.

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December 27 2019

Speakable Markup No Longer Restricted to News Publishers

by Ashley Scharber

Google is expanding the use of its speakable structured data markup. What was previously restricted to verified news publishers will soon be available more broadly, according to Danny Sullivan of Google.

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November 25 2019

Google Rolls Out a New Way to Report on Conversions by Time

by Monica Simmons

Google recently announced new reporting metrics to better understand when users are converting on ads. This updated reporting within the Google Ads platform will allow advertisers to know at what time a user converts, rather than solely attributing the conversion to the user’s first click on an ad.

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