Online Marketing Blog

Insight from the insiders.

Our Analytics, SEO, Social Media and SEM Blogs provide an informal platform for us to share our insights on the digital media industry. Practically every member of the MoreVisibility team contributes to one or more of our blogs with their real-time, in the trenches strategies and observations. Our goal is to provide you with up-to-date information and trusted industry opinions on what's happening in search and beyond. To stay up to date on our blog, subscribe to our feed.

February 28 2024

The Ephemeral Content Trend

by Chuck Forbes

Ephemeral content is characterized by its temporary existence. Snapchat became a pioneer with this concept by introducing disappearing messages and advertisements that were then picked up by other social media platforms, like Facebook and Instagram. Ephemeral content preys on FOMO (the Fear of Missing Out) factor. This encourages users to not only take immediate action but stay on and check into the platform more often, so they don’t miss an opportunity. As users embraced this trend, advertisers saw the opportunity to follow and create content in social media feeds that would not be available for long.

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February 19 2024

Marketing Agencies: More Critical than Ever

by Sergei Kogut

In the world of marketing, staying ahead isn’t just a bonus – it’s essential. Enter Google Analytics 4 (GA4), a global game-changer that promised to revolutionize the field with its potential, albeit presenting us with a fair share of hurdles so far. This transition highlights the critical role agencies like ours play in guiding businesses through the complexities of adopting new technologies. As part of the analytics team at MoreVisibility, I’m here to share why partnering with an agency like ours is your best bet in navigating this new landscape.

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February 14 2024

The Website Development Shift of Mobile-First Ecommerce

by Chuck Forbes

People are on their phones more than ever before, but it is due to the rapid growth of technology that Ecommerce brands now find themselves selling through the phone. Mobile devices come equipped with operating systems that make it easy for users to browse and purchase in just a few clicks – Apple Pay and Google Pay are examples of this.

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