Our Analytics, SEO, Social Media and SEM Blogs provide an informal platform for us to share our insights on the digital media industry. Practically every member of the MoreVisibility team contributes to one or more of our blogs with their real-time, in the trenches strategies and observations. Our goal is to provide you with up-to-date information and trusted industry opinions on what's happening in search and beyond.
With our busy lives, we are always wishing for more time to work on other projects or to spend it with loved ones. With the global pandemic and most of the workforce continuing on from home – we now have that time to spend with our loved ones, on ourselves, and for planning our marketing efforts for when the world does open back up. Now is the perfect opportunity to focus on those things we never had the chance to do before.
COVID-19 may have thrown a wrench in your advertising over the last few months, however, stay at home orders are beginning to lift. This means that businesses will be ramping back up and hungrier than ever to re-coup some of that lost time. Have you ever considered YouTube advertising but steered away because of cost or lack of content? Here are five reasons why NOW is the time to get those YouTube campaigns up and running.
The inability to predict what future impacts this pandemic will have, has many businesses bracing for major change. The potential for difficult times to linger within the coming months has also been speculated. During the last major period of uncertainty and difficulty in 2008, pulling back on marketing costs was typically the first change. Most businesses either went completely “dark” or cut back drastically on advertising spend. However, was this the best approach?