Online Marketing Blog

Insight from the insiders.

Our Analytics, SEO, Social Media and SEM Blogs provide an informal platform for us to share our insights on the digital media industry. Practically every member of the MoreVisibility team contributes to one or more of our blogs with their real-time, in the trenches strategies and observations. Our goal is to provide you with up-to-date information and trusted industry opinions on what's happening in search and beyond. To stay up to date on our blog, subscribe to our feed.

August 26 2021

Giving Credit Where Credit is Due: Google Ads Attribution Models Now Support YouTube and Display Ads

by Jill Goldstein

Customer journeys today are more complex than ever. There has been an overwhelming increase in online shopping due to COVID-19 and there seems to be an increasing number of devices in which you can purchase. Not to mention, there’s the challenge of bridging online research to offline purchase, which is happening more than ever. While there’s no clear-cut way of measuring all of this, attribution modeling sure does help give you a better understanding of how different ads contribute to the end purchase.

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August 25 2021

TikTok Advertising 101

by Monica Simmons

With the onset of the pandemic and stay-at-home orders put in place, it makes perfect sense that social media channels saw boosts in user engagement across the board in 2020 and into 2021. Most notably among social platforms, however, was the tremendous growth of a newer channel: TikTok.

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Posted in: Social Media

August 19 2021

Microsoft Advertising Introduces Video Extensions

by Jill Goldstein

With new elements regularly added to the search engine results pages (SERPs), it’s sometimes hard to stand out among all the content. Even if your ad is at the top of the page, there are shopping ads, knowledge graphs, answer boxes, etc. vying for customer’s clicks. Microsoft has recently introduced Video Extensions to catch searchers attention.

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