Online Marketing Blog

Insight from the insiders.

Our Analytics, SEO, Social Media and SEM Blogs provide an informal platform for us to share our insights on the digital media industry. Practically every member of the MoreVisibility team contributes to one or more of our blogs with their real-time, in the trenches strategies and observations. Our goal is to provide you with up-to-date information and trusted industry opinions on what's happening in search and beyond. To stay up to date on our blog, subscribe to our feed.

April 3 2024

Google Consent Mode: A Marketers Guide Amidst Tightening Regulations

by Nicholas Hooker

Understanding Google Consent Mode is key to staying ahead in the ever-evolving landscape of digital privacy. This post breaks down what you need to know and how the effects of privacy regulations may impact your organization.

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March 6 2024

Enhanced Conversions 101

by Jill Goldstein

In the ever-evolving landscape of digital marketing, staying ahead of the game is crucial for advertisers across industries, especially in the wake of the impending third-party cookie deprecation. Search Engine Marketing (SEM) continues to be a cornerstone of digital marketing, and one of the latest advancements, Enhanced Conversions (EC), is reshaping how marketers measure and optimize their campaigns. In this blog post, we’ll delve into what enhanced conversions are, how they work, and explore their benefits.

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February 28 2024

The Ephemeral Content Trend

by Chuck Forbes

Ephemeral content is characterized by its temporary existence. Snapchat became a pioneer with this concept by introducing disappearing messages and advertisements that were then picked up by other social media platforms, like Facebook and Instagram. Ephemeral content preys on FOMO (the Fear of Missing Out) factor. This encourages users to not only take immediate action but stay on and check into the platform more often, so they don’t miss an opportunity. As users embraced this trend, advertisers saw the opportunity to follow and create content in social media feeds that would not be available for long.

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