Online Marketing Blog

Insight from the insiders.

Our Analytics, SEO, Social Media and SEM Blogs provide an informal platform for us to share our insights on the digital media industry. Practically every member of the MoreVisibility team contributes to one or more of our blogs with their real-time, in the trenches strategies and observations. Our goal is to provide you with up-to-date information and trusted industry opinions on what's happening in search and beyond. To stay up to date on our blog, subscribe to our feed.

January 31 2024

Understanding GA4 Reporting: Layout Essentials – Part 2

by Nicholas Hooker

In the first part of our series, we explored the foundational aspects of GA4’s reporting layout, including the Reports Snapshot, Realtime report, and User Library Collections.

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Posted in: Analytics

January 29 2024

Understanding GA4 Reporting: Layout Essentials – Part 1

by Nicholas Hooker

Can you believe it’s been just over six months since the sunsetting of Universal Analytics (UA)? Transitioning to Google Analytics 4 (GA4) can be challenging, especially considering key differences like GA4’s event-based data model compared to UA’s session-based model, and the emphasis on user privacy and data streams in GA4.

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Posted in: Analytics

January 26 2024

Optimizing Your Social Channels for Search Results

by Chuck Forbes

When we think about organic rankings, search engine optimization comes to mind. But there is another opportunity for organic search results from your social media channels. These rankings could prove just as valuable if you look at the user journey. A user clicking to your social media channel from organic rankings is making a pitstop on the way to your website. Instead of a direct line of traffic to your website from search, you can now gain a follower, post engagement, and still provide the user your website link.

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Posted in: Social Media

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