Online Marketing Blog

Insight from the insiders.

Our Analytics, SEO, Social Media and SEM Blogs provide an informal platform for us to share our insights on the digital media industry. Practically every member of the MoreVisibility team contributes to one or more of our blogs with their real-time, in the trenches strategies and observations. Our goal is to provide you with up-to-date information and trusted industry opinions on what's happening in search and beyond. To stay up to date on our blog, subscribe to our feed.

August 8 2023

Embracing Data-Driven Attribution in Google Ads

by Monica Simmons

Back in 2021, Google announced that data-driven attribution would become the default attribution model for all new Google Ads conversion actions. So, why does this matter now? Up until recently, advertisers still had the option to use several rules-based attribution models for their conversion actions – but this is about to change.

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July 27 2023

GA4: Considerations for Healthcare Marketers

by Danielle Leitch

GA4, or Google Analytics 4, is the latest version of Google’s web analytics platform. Effective July 1, 2023, the current version of GA (Universal Analytics) will sunset requiring everyone to use the latest and greatest from Google– except for the paid model of GA, 360.  While GA4 has several benefits for healthcare marketers, there are also some potential concerns that have recently been raised. Keep in mind, most of those concerns would be similar with other well-known analytics programs, dramatically reducing the options (and data visibility) then available.

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July 24 2023

Google Ads Introduces New Brand Settings for Broad Match and Performance Max Campaigns

by Jill Goldstein

Google Ads has announced two new brand settings that will help advertisers better control where their ads appear and improve their reporting. Brand restrictions for broad match and brand exclusions for Performance Max.

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