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According to Google’s latest data, Google Display Ads reach over 90% of internet users and appear on over three million websites, over 650,000 apps, and across Google properties such as Gmail and YouTube. Considering the number of different devices people use to access the internet and view content, it can be tricky and time-consuming for marketers and graphic designers to produce creative that keeps up. Responsive Display Ads are Google’s answer to this pain point.
Customer journeys today are more complex than ever. There has been an overwhelming increase in online shopping due to COVID-19 and there seems to be an increasing number of devices in which you can purchase. Not to mention, there’s the challenge of bridging online research to offline purchase, which is happening more than ever. While there’s no clear-cut way of measuring all of this, attribution modeling sure does help give you a better understanding of how different ads contribute to the end purchase.
With the onset of the pandemic and stay-at-home orders put in place, it makes perfect sense that social media channels saw boosts in user engagement across the board in 2020 and into 2021. Most notably among social platforms, however, was the tremendous growth of a newer channel: TikTok.