Online Marketing Blog

Insight from the insiders.

Our Analytics, SEO, Social Media and SEM Blogs provide an informal platform for us to share our insights on the digital media industry. Practically every member of the MoreVisibility team contributes to one or more of our blogs with their real-time, in the trenches strategies and observations. Our goal is to provide you with up-to-date information and trusted industry opinions on what's happening in search and beyond.

January 8 2007

Redesign With A Mission For Success

by MoreVisibility

A website redesign where Search Engine Optimization (SEO) has been an essential ingredient from the very beginning will outperform in terms of search engine visibility when compared to a website redesign where SEO has been included as a last step. If a redesign is guided through the SEO lens, success will be envisioned because it is not only a time-saving strategy, but also a cost-effective one

Still, it’s typical for clients that come to us say that they would like to consider SEO now since their site is almost ready to be launched. This is puzzling to me. They’ve already spent a significant amount of money in redesign and never included SEO in that budget? Now, they want to budget for SEO after their money for the project is almost gone, or the redesign is nearly complete.

What are the consequences of the previous situation? Well, there are several, but the essence remains in having redesigned for look and feel without taking into consideration that this beautiful website may not be found prominently in the search engines.Read More

January 8 2007

If Only AJAX Were SEO Friendly, Or Is It?

by MoreVisibility

AJAX allows a developer to query a local or remote data source and render that content right to the browser without refreshing or reloading the page. This gives the user a much more responsive experience, if you have ever used Google Maps or the new web apps like Google’s Docs & Spreadsheets beta, you will no doubt understand the power of this wonderful technology. Now with all the new AJAX toolkits out there it is easier then ever to dive in and use this technology in your web projects. Expect to see it in use very often in the coming years.

Recently I tried to find any information I could regarding SEO and AJAX. I have had much fun playing with it in the past and wanted get back into it, but this time I am questioning it from a SEO perspective. I have yet to find a good reliable solution to get AJAX content indexed.

Even though I love AJAX, It has one MAJOR downfall. In a typical AJAX application the “meat” of the content is in javascript which means that search engines will never get to see that content you have put so much time into making. One way around this that I know of would be to create a plain HTML version of your content just for the search engines or those without browsers that support javascript, but this is not ideal by any means.

Until search engines are able to parse content out of javascript I would stay away from using AJAX for anything that involves content you would want indexed. For now I guess AJAX is still in the same boat as Flash. I will continue to look more into this topic, If anyone has any ideas please comment.

January 3 2007

Love at first site.

by MoreVisibility

Ever since Search Engine Marketing (SEM) became such a necessity in the e-commerce world, there have been thousands of articles written about the practical aspects of SEM and ways to bring more traffic to your site. Most of these articles touch the dry facts regarding conversions, costs and results.

Now, that the holiday’s hustle and bustles all behind us, it ‘s the best time to rethink your marketing methods and turn to your emotional side. All purchases are made out of emotion, our consumption behavior is emotion driven-it’s a psychological fact. Let’s use those emotions to show your web site how much you love it! When you love it, most likely your customers will too! Treat your site with emotion and make it so easy to fall in love with!

If your web site offers what the customer is looking for, while delivering a positive experience and a user friendly attitude, it will leave a favorable taste in the client’s mouth and they will come back for more.

One strategy is to create a high level of involvement among your regular site visitors by creating direct communication and even personal communication with your visitors. A “blog” where you address your visitors or a forum where your visitors are communicating amongst themselves can be effective.

Try to avoid annoying problems like broken links, offering products that are unavailable, etc. Navigation through your site should be easy and clear. Any negative experience will be remembered by your visitors and inhibit them from returning. Make it a habit to visit your site on a regular basis. Click through all the links and make sure your site is running smoothly. This way, if there are any glitches, you will be the first person to see them.

Work on building trust; make sure your contact information is easy to find. Though you do not have to identify yourself; people do like to buy from a trusted source.

Remember-what usually brings a visitor back to a site is the level of curiosity / interest that you were able to produce with the visitor. Treat your web site with love and watch your customers fall in love with it!

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