Online Marketing Blog

Insight from the insiders.

Our Analytics, SEO, Social Media and SEM Blogs provide an informal platform for us to share our insights on the digital media industry. Practically every member of the MoreVisibility team contributes to one or more of our blogs with their real-time, in the trenches strategies and observations. Our goal is to provide you with up-to-date information and trusted industry opinions on what's happening in search and beyond. To stay up to date on our blog, subscribe to our feed.

March 7 2007

The NFL Salary Cap and SEM

by MoreVisibility

It’s free agent season in the NFL and teams are cleaning out their clubhouses of older, higher-priced talent and signing younger less expensive players to carry on in their place. If a team can no longer afford an old fan favorite and can project the same production from another player or two — at a lower price — then it’s time to let them go; regardless of fan sentiment. (Brett Favre excepted.)

In the NFL, teams keep statistics on every aspect of a player’s performance: hustle points are awarded, tackles and knockdowns are recorded and every player can be measured on paper. In Search Engine Marketing, analytical tools and reports can tell you which keywords are providing an acceptable return and which words are costing you money. If a term doesn’t convert or is too expensive based on your business model, it’s time to part ways and drop it from your campaign.

Do some scouting for new words by using the keyword tools that are provided by the engines, or re-allocate your marketing funds to the words that convert on your site.

In paid search, your keywords are your players and your campaign account is your clubhouse. Use analytical tools to adjust your campaigns as needed. Don’t let your ego get in the way and hold onto a keyword that does not work for your business.

March 7 2007

9 Ways to Avoid Getting Stuck While Writing a Blog Post!

by MoreVisibility

Do you ever get stuck when you are trying to write a blog post? We all know how important fresh, updated content is in regard to both relevancy and to rating well in the search engines. But what should we write about?

After sitting at my computer staring at a blank page, I realized that I had to come up with a way to gather information that is relevant to whichever site I happen to be working on without wasting an enormous amount of time. To that end, I created the following criteria…

1. Focus on the main topic of your website.

2. List any topics that are related to your business and find ways to discuss them.

Read More

March 6 2007

Free and Low Cost Alternatives to Paid Search Engine Marketing

by MoreVisibility

The cost of Marketing a website is soaring as coveted keywords and positions in content networks are becoming more expensive. So what if the price is too high for your company? There are options for those who can’t afford a significant monthly budget.

For starters, there are a number of directory sites such as www.superpages.com who offer free listings for businesses under the paid section of their yellow page directories. Depending on the industry and location, these free listings could really be a benefit to companies with limited budgets. Other yellow pages sites offer flat rate annual fees to show up higher in search results. A cost of $500 per year may be well worth the return. Join your city’s Chamber of Commerce. Membership comes with a variety of benefits above the extra exposure and, depending on your location, costs a few hundred dollars per year or less. If you offer a local service, The Better Business Bureau can be a great place to find new leads. A paid membership to the BBB is about $500 per year and also includes a number of great benefits. Note that there are higher costs involved with clients who serve larger areas. Some other free advertising opportunities may work for your company also, depending on your industry and reach. Search for any free directory, local or national, create a social networking webpage and advertise for free on www.craigslist.com.

Though search engine marketing is largely about paid search, there are a few free and flat rate opportunities available for those who are looking to scale back on their monthly spending. Though they may be harder to find and more trouble to keep up, these free and low cost alternatives could help you to get the leads needed to move into the next level of Internet advertising.

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