Online Marketing Blog

Insight from the insiders.

Our Analytics, SEO, Social Media and SEM Blogs provide an informal platform for us to share our insights on the digital media industry. Practically every member of the MoreVisibility team contributes to one or more of our blogs with their real-time, in the trenches strategies and observations. Our goal is to provide you with up-to-date information and trusted industry opinions on what's happening in search and beyond. To stay up to date on our blog, subscribe to our feed.

February 21 2007

Online Shopping is Easier Than Ever With Shopping Portals!

by MoreVisibility

Time to buy a digital camera? Almost out of your favorite perfume? Need a new pair of jeans? The days of running to malls are quickly becoming a thing of the past! The internet has made it as easy as 1, 2, 3 to get what you want or need, without ever leaving the comfort of your home or office. As if we needed an excuse to be any lazier!

In addition to the main search engines, Google, Yahoo, and MSN, there are a number of online shopping portals available today. Shopping Portals are important tools in Search Engine Marketing and make it simple to compare pricing and purchase with confidence.

Some shopping portals I recommend to my E-Commerce clients are:
Yahoo Shopping, MSN Shopping , Froogle, NexTag, PriceGrabber, and Shopzilla. These Shopping Portals are a great source of additional traffic and exposure, as searchers tend to be more serious and qualified, with a higher rate of conversion. Reason being, searchers using shopping portals, are typically ready to buy, whereas, those using search engines, are often in the research/informational stage of the buying process.

These Shopping Portals are a great source of additional traffic and exposure, as searchers tend to be more serious and qualified, with a higher rate of conversion. Reason being, searchers using shopping portals, are typically ready to buy, whereas, those using search engines, are often in the research/informational stage of the buying process.So the next time you are in the market for a digital camera, perfume, jeans, or whatever the item might be, take advantage of all the research the shopping portals have already done for you. Shop till you drop!

February 20 2007

Happy Landing

by MoreVisibility

“In online marketing, a landing page is a specific web page that a visitor ultimately reaches after clicking an advertisement. The efficiency or quality of the landing page can be measured by the conversion rate (CR) of visitors into actions.”

Upon clicking your ad, the objective is to have the visitor do something or what people refer to as a “call to action”. If the visitor takes the desired action, you just had a conversion.

The landing page has to be sticky enough to convince a visitor to stay and fill the contact form or act according to what the advertiser wants. Seize the moment!

Remember the back button exists and it’s always a possibility for them to go back and click on another result.

Everything has to make sense. In other words, the landing page should match both the keyword typed in as well as the creative copy in the ad.

An important factor to consider is that people have a tendency to skim through a page without reading it in its entirety, so the call to action has to be obvious and clearly within exact parameters of what the searcher is looking for.

Don’t allow any distractions! Distractions kill conversions. Landing pages that are too busy or contain too much information may cause a distraction and get the visitor to think about something else.

Your efforts placed in pay-per-click are as good as the conversions achieved. So, your landing page is a critical component of your success.

Turn your visitors to conversions and have a happy landing!

February 19 2007

Your Link-Building Philosophy – Are You Doing it for the Right Reasons?

by MoreVisibility

What’s more important? Looking good, or being healthy? Though some would probably say “looking good” without any hesitation, I think we can all agree that if we were honest with ourselves, we would admit that health is just a tad more important than beauty. But what people rarely stop to think about is this: If you focus on getting healthy by eating right and exercising, you’ll end up improving your looks. The latter is a by-product of the former. However, the opposite is not always true. If you start with the wrong priority, focusing on looks rather than health, then you might feel pressured to take short cuts that actually compromise your well-being. In other words, objective is everything. If you aren’t doing it for the right reason, you’re less likely to do it the right way.

Makes sense, doesn’t it? The same is true with the linking strategies we employ for Search Engine Optimization. Take a moment to stop and think about why you’re doing it in the first place. What is your primary objective? Is your end goal to improve your search rankings? Or is it to increase the amount of qualified traffic your site receives? Is it the rankings that matter more? Or is it the conversions that follow them? The answer should be obvious: Conversions are what count; high search rankings are just another means of getting them.

If you really think about it, links are not important because they improve your natural rankings; they’re important because they drive qualified traffic to your site. Try to forget about search engine optimization for a moment, and start thinking about what’s best for your business. If your goal is to increase conversions, then one of the first steps you take should involve building up a network of links with popular sites and directories thematically related to yours. By doing so, you’ll kill two birds with one stone. Not only will your conversions increase, but so will your natural search rankings.

If, on the other hand, high search rankings are all you can think about, then you’ll probably make some bad linking decisions. You’ll chase after links for the sake of having links, forgetting why the engines value them in the first place. But the engines are smarter than they used to be. They know what’s best for your business. The question is: Do you?

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