Search Engine Marketing Blog

Cutting edge interactive advertising.

Search engine marketing (SEM) is a rapidly changing field rife with opportunities, but it takes expertise and experience to run optimal interactive advertising campaigns. When engaging in digital advertising, such as paid search, display media, social media advertising and remarketing, it's extremely important that your efforts are backed by knowledge and strategy. Here, our SEM experts provide the tips and information you can use to improve your campaigns, and your ROI. To stay up to date on our search engine marketing blog, subscribe to our feed.

March 5 2019

Learn Straight from the Experts – Google Workshop Returns to Deerfield Beach on March 12, 2019

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In an ever-changing and competitive online landscape, it can seem challenging to always stay on top of the best practices and trends of Digital Marketing. But, luckily for the Digital Marketers of South Florida, we’re bringing the latest information to you on March 12 in Deerfield Beach, FL during a live, half-day workshop: Google Advertising Success: Drive Action with YouTube, Search & Better UX.

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February 28 2019

Google Ads’ Average Position Metric Is Going Away

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Average Position has often been used as the source of truth in evaluating where ads are showing or the level of competition for any given campaign, ad group, ad or keyword. While this has been useful over the years, Google Ads is going to sunset this metric and replace with new metrics that were created to give a clearer view of how prominent your ad is on search results.

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February 27 2019

Google Expands Call-Only Ads to Allow for More Text

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On Monday Google announced that they will soon be rolling out an update to their call-only ads by allowing advertisers to use up-to two 30-character headlines. In addition to the ad headline, Google will be increasing the maximum character length of the description line from 80 to 90 characters.

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