Search engine marketing (SEM) is a rapidly changing field rife with opportunities, but it takes expertise and experience to run optimal interactive advertising campaigns. When engaging in digital advertising, such as paid search, display media, social media advertising and remarketing, it’s extremely important that your efforts are backed by knowledge and strategy. Here, our SEM experts provide the tips and information you can use to improve your campaigns, and your ROI. To stay up to date on our search engine marketing blog, subscribe to our feed.
According to Google, 75% of smartphone users expect to get immediate information while searching on their smartphone. To keep pace with this consumer behavior, Google has recently announced the global roll-out of their newest addition to Google Ads’ list of available ad units – Gallery Ads (Beta).
In recent years, the online world has shifted its focus on improving and increasing privacy and security for its users. That said, Google announced in early May that it would be updating its Chrome browser to give users more information about how they’re being tracked across the web using cookies.
MoreVisibility has over 5+ years managing successful Google Ads Grant accounts across multiple verticals. This past week I had the pleasure of visiting the Grow With Google NYC Office where I attended a workshop learning the latest and greatest on maximizing these unique accounts. (Google provides $10,000 of free a Google Ads spend to registered non-profits. You can see if you are eligible here.) Here are 5 key takeaways from the event.