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Ever since the launch of Performance Max, there’s been some skepticism around the lack of control and insights for Googles newest campaign type. Recently, Google announced some updates coming to Performance Max campaigns. While these updates do not address the elephant in room of the lack of insight into performance by network, it’s a start. See below for a quick rundown.
It’s a new year, but it’s the same old Google. Earlier this month, some advertisers may have gotten an email that Google’s “Remove redundant keywords” recommendation has changed.
Last year, I put together a list of my Top 3 PPC New Year’s Resolutions (for 2022). I find that by writing down my goals and adding details around how I can achieve them I’m able to do so. So, in that vein, I have mapped out my top 3 goals for 2023 below.