Search engine marketing (SEM) is a rapidly changing field rife with opportunities, but it takes expertise and experience to run optimal interactive advertising campaigns. When engaging in digital advertising, such as paid search, display media, social media advertising and remarketing, it's extremely important that your efforts are backed by knowledge and strategy. Here, our SEM experts provide the tips and information you can use to improve your campaigns, and your ROI. To stay up to date on our search engine marketing blog, subscribe to our feed.
Campaign device targeting and bid adjustments are nothing new to the Google Ads platform. However, there is a new placement that is now given the same targeting treatment as Desktop, Mobile and Tablet… TV Screens.
Towards the end of 2018, MoreVisibility, alongside Google product experts, hosted a live event in New York that posed the question: “What are the top trends that should be included in your 2019 Digital Marketing plan?” Watch the event’s keynote presentation, entitled “Google Next: What’s Hot Today and Beyond?”, below to gain firsthand knowledge and insights from Google about the top business-critical Digital Marketing trends that you can no longer ignore in 2019.
As of December 13th 2018, advertisers now have the option to pay for conversions, rather than clicks, when using Google Display Campaigns. This means that you will only be paying when customers convert on your website or app, while never paying above your target cost-per-action (CPA).
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