Digital Advertising is a rapidly changing field rife with opportunities, but it takes expertise and experience to run optimal campaigns. When engaging in Paid Digital, such as paid search, display media, social media advertising and remarketing, it’s extremely important that your efforts are backed by knowledge and strategy. Here, our Digital Advertising experts provide the tips and information you can use to improve your campaigns, and your ROI. To stay up to date on our search engine marketing blog, subscribe to our feed.
The Google Ads Keyword Search Terms report is a valuable tool that paid keyword search advertisers use often as a way to determine if the keywords that are triggering ads to show in are effective in driving qualified traffic to their website.
Facebook is making it easier than ever to run advertising within Instagram Stories. You will soon be able to boost organic Instagram Stories as ads in a similar fashion to that of boosting organic posts. This feature is not yet available to all businesses, so check your account for availability. Here’s how:
While organizations have to be able to pivot easily during these uncertain times, business must continue, and as a result you’re marketing. There are marketing tactics that you can and should ensure are getting attention at this time.