Search engine marketing (SEM) is a rapidly changing field rife with opportunities, but it takes expertise and experience to run optimal interactive advertising campaigns. When engaging in digital advertising, such as paid search, display media, social media advertising and remarketing, it’s extremely important that your efforts are backed by knowledge and strategy. Here, our SEM experts provide the tips and information you can use to improve your campaigns, and your ROI. To stay up to date on our search engine marketing blog, subscribe to our feed.
Google has recently announced they will be providing $340 million in Google Ads credits for small and midsize businesses. This pledge is a part of a larger effort Google has planned, providing over $800 million in support aimed at healthcare organizations, government agencies, and academic institutions.
What is changing: Google Ads will now provide explanations for why specific changes in performance likely occurred. Advertisers can request explanations by clicking on the new “See Explanations” button. Significant changes will be emphasized in blue, as shown in the example below.
Google recently announced new reporting metrics to better understand when users are converting on ads. This updated reporting within the Google Ads platform will allow advertisers to know at what time a user converts, rather than solely attributing the conversion to the user’s first click on an ad.