Digital Advertising is a rapidly changing field rife with opportunities, but it takes expertise and experience to run optimal campaigns. When engaging in Paid Digital, such as paid search, display media, social media advertising and remarketing, it’s extremely important that your efforts are backed by knowledge and strategy. Here, our Digital Advertising experts provide the tips and information you can use to improve your campaigns, and your ROI. To stay up to date on our search engine marketing blog, subscribe to our feed.
Calling all South Florida Marketers! Join MoreVisibility & Google for a live breakfast on Thursday, October 7, 2021, at 8 a.m. at:
The Beach House
270 North Pompano Beach Blvd.
Pompano Beach, FL 33062
As Google continues to expand advertising capabilities with artificial intelligence (AI) and machine learning, more and more manual settings and elements within the Google Ads platform are being reduced or even removed. One of the most recent announcements from Google states that advertisers will no longer be able to create or edit expanded text ads (ETAs) after June 30, 2022. Below is a Google Ads LinkedIn post containing a notable statistic, further driving home Google’s overarching message of the impact of machine learning.
According to Google’s latest data, Google Display Ads reach over 90% of internet users and appear on over three million websites, over 650,000 apps, and across Google properties such as Gmail and YouTube. Considering the number of different devices people use to access the internet and view content, it can be tricky and time-consuming for marketers and graphic designers to produce creative that keeps up. Responsive Display Ads are Google’s answer to this pain point.