Digital Advertising is a rapidly changing field rife with opportunities, but it takes expertise and experience to run optimal campaigns. When engaging in Paid Digital, such as paid search, display media, social media advertising and remarketing, it’s extremely important that your efforts are backed by knowledge and strategy. Here, our Digital Advertising experts provide the tips and information you can use to improve your campaigns, and your ROI. To stay up to date on our search engine marketing blog, subscribe to our feed.
In March, Google announced a program for how they would help our community, as well as small-medium businesses across the globe during the COVID-19 pandemic. Part of this included providing over $300 million in Google Ads credits to qualified businesses who advertised with Google during 2019.
Callout Extensions and Structured Snippet Extensions are ideal for helping to keep your Paid Search ads fresh. They allow you to quickly and easily extend your ads with general information that’s relevant to your entire business. These extensions provide users with additional information and more reasons to click your ads. This can lead to increases in CTR and more qualified visitors coming to your website.
Once you have confirmed an account sync between Google Ads and Google Analytics, and are using auto tagging for URLs, the Search Queries report will become a valuable data mining tool. This report is found within Google Analytics but is specific to the Google CPC traffic generated through Google Ads.