SEARCH ENGINE MARKETING BLOG

Cutting edge digital advertising.

Digital Advertising is a rapidly changing field rife with opportunities, but it takes expertise and experience to run optimal campaigns. When engaging in Paid Digital, such as paid search, display media, social media advertising and remarketing, it’s extremely important that your efforts are backed by knowledge and strategy. Here, our Digital Advertising experts provide the tips and information you can use to improve your campaigns, and your ROI. To stay up to date on our search engine marketing blog, subscribe to our feed.

June 5 2024

Google Marketing Live 2024: A Quick List of Announcements to Get Excited For

by Jill Goldstein

This year’s Google Marketing Live was one for the books! A ton of great product announcements were made, all showcasing how AI is transforming every aspect of digital advertising. Below you’ll find a quick list of the announcements I was most excited about.

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May 31 2024

Key Takeaways from Google Marketing Live 2024

by Monica Simmons

At the recent Google Marketing Live event, Google unveiled a series of advancements primarily focused on integrating generative AI into various advertising tools to enhance campaign creation, targeting, and performance. Below are a few of the updates that were shared, and my personal favorites.

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May 15 2024

Google Admits to Tweaking Advertising Auctions for Revenue Goals

by Jill Goldstein

In September 2023, Google admitted to making frequent adjustments to the auctions it uses to sell search ads, resulting in increased costs for advertisers, sometimes up to 5% on average and even 10% for certain queries. Jerry Dischler, a Google Ad executive, revealed this during a federal antitrust trial, mentioning that Google typically doesn’t inform advertisers about these pricing changes.

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