Search engine marketing (SEM) is a rapidly changing field rife with opportunities, but it takes expertise and experience to run optimal interactive advertising campaigns. When engaging in digital advertising, such as paid search, display media, social media advertising and remarketing, it’s extremely important that your efforts are backed by knowledge and strategy. Here, our SEM experts provide the tips and information you can use to improve your campaigns, and your ROI. To stay up to date on our search engine marketing blog, subscribe to our feed.
Google has started to roll out a monthly budget feature in select Google Ads accounts. According to Google, this feature is a good fit for a business who “conducts monthly financial planning, or otherwise needs guaranteed, accurate monthly spend.” In my 10 years of managing campaigns, I’ve never come across a business that didn’t have a need for accurate monthly spending, so this is surely a great option for most businesses. When you think of it, it’s incredible that it took Google nearly 20 years to introduce a monthly budgeting option. All that being said, let’s take a closer look at monthly budgeting, and how exactly it works.
Google Ads announced a change to ad delivery options that will roll out mid-September. The accelerated delivery option will be eliminated, and standard delivery will be the only option for Search and Shopping campaigns. However, the accelerated option will still be available for Display and Video campaigns.
On Tuesday, September 17, MoreVisibility will be in Fort Lauderdale alongside representatives from Google presenting a new workshop: Attribution Solution: Google Tools to Improve Your Campaign Performance. This half-day workshop is a great opportunity for the South Florida business community to get expert training on two of Digital Marketing’s most important tools – Google Ads and Google Analytics.
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