Search engine marketing (SEM) is a rapidly changing field rife with opportunities, but it takes expertise and experience to run optimal interactive advertising campaigns. When engaging in digital advertising, such as paid search, display media, social media advertising and remarketing, it's extremely important that your efforts are backed by knowledge and strategy. Here, our SEM experts provide the tips and information you can use to improve your campaigns, and your ROI. To stay up to date on our search engine marketing blog, subscribe to our feed.
What does this mean? Up until now, conversion action settings applied account wide.
Yes, you had the availability to segment by conversion type at the campaign level, but all counted conversions were totaled up in the “Conversions” column. You were not able to choose which conversion actions to optimize against at the campaign level.
Google continues to update its search results to provide the user with the most efficient experience. It is no secret that that even in the age of video, audio files (better known as podcasts) have thrived. Their easily digestible format allows users to learn on the go – making podcasts a better alternative over reading or watching videos for some people.
In an effort to evolve within the ever-changing digital marketing landscape, Microsoft announced on Monday, April 29th, that they have changed the name of Bing Ads to Microsoft Advertising. The name change was announced on Microsoft’s blog.