Search engine marketing (SEM) is a rapidly changing field rife with opportunities, but it takes expertise and experience to run optimal interactive advertising campaigns. When engaging in digital advertising, such as paid search, display media, social media advertising and remarketing, it's extremely important that your efforts are backed by knowledge and strategy. Here, our SEM experts provide the tips and information you can use to improve your campaigns, and your ROI. To stay up to date on our search engine marketing blog, subscribe to our feed.
Amazon.com is the United States’ largest online search engine for ecommerce products. As either an Amazon Vendor or an Amazon Seller you can reach innumerable consumers 24/7 with the right advertising strategy.
In the past, online advertising was simple. Do some keyword research, build a campaign, track your progress and tailor as you go. Today, marketers’ digital advertising options go far beyond traditional keyword search. As a result, Interactive Advertising professionals must be agile, knowledgeable and savvy enough to take advantage of a range of new and emerging digital ad innovations and opportunities.
The most tempting thing to do when your Search Ads launch is of course, go to Google and search terms that would trigger your ad to show up. It’s a simple check and balances right? My marketing agency told me my ads are live, let me search some of the keywords we agreed upon and ensure I have a presence to the audience I am trying to reach. While it seems innocent, I strongly advise against this.