Sophia Mowatt - September 20, 2012
Did you know that internet searches on mobile devices have grown 4x since 2010? (1 Google Internal Data) With the launch of the iPhone 5 last week and the Nexus 7 Google Play tablet the week before, the mobile industry shows no sign of slowing down. Whether you are just looking to increase brand recognition or to sales, competing in mobile advertising is vital.
Here are 5 reasons why you should utilize mobile pay per click advertising:
- Mobile Specific Ad Copy. With a mobile advertising campaign you can customize your ad copy with mobile specific call to actions, such as “Request a quote from your phone,” that will appeal to mobile users. Google research shows that mobile-only campaigns help drive an 11.5% increase in mobile click through rates and a 29% increase in mobile clicks, which in turn increases ROI.
- Target Specific Mobile Devices. With mobile device targeting, you can modify your advertising to specific devices and phone carriers. This is tremendously helpful for advertisers who build mobile websites on specific operating systems or mobile apps built on a particular platform.
- Make It Easy For Customers To Connect. With the mobile click-to-call ad extension feature, ads that include this feature have experienced 6 — 8% increased click through rates according to Google. In addition, you are more likely to get a qualified lead and a customer to buy when they call your business directly from your mobile ad.
- Have a Mobile App? Use mobile app extensions to link ads directly to your App Store page on either Google Play or iTunes. This allows customers to download your mobile app instantly.
- Diversified Ad Formats. Advertisers can still use rich media image and video ad formats on mobile devices. There are many options available in the way you advertise on mobile devices such as interactive clickable video ads or image banners ads.
Improve your advertising performance and build a better brand by utilizing mobile advertising for your business.
