Add Location Extensions to your Microsoft adCenter Paid Search Ads

Anne Garcia - March 28, 2012

Location Extensions is a new local Microsoft Advertising adCenter offering that allows advertisers to display the business address and phone number in their text ad. When a user sees an ad with Location Extensions they can see additional details about your business in the ad results and this encourages users to click on your ad or even go to your brick and mortar location. Ads with Location Extensions are more likely to be clicked on in comparison to ads without, thus likely to increase your click-through rate (CTR).

Location Extensions are free and easy to set up in adCenter and will be seen on and — Bing/Yahoo syndicated search partner sites are not included as of yet.  The ads with Location Extensions will show within a 50 mile radius of the Business Location. One thing to keep in mind is the way Bing and Yahoo deliver their ads — Bing uses IP addresses only, whereas Yahoo will read a geo-modifier.

The new Location Extensions are similar to Google AdWords Location Extensions, except Microsoft does not require the business listing to be drawn from the Bing Business Portal — Google requires that the location data be drawn from Google Places.

To set up Location Extensions, in the Campaigns View of adCenter, select “Manage your business locations”:

Enter your full business address and phone number under “Create business location”:

Return to Campaigns View and select “Edit your campaign settings” in the Campaign you would like to add Location Extensions to. Under “Advanced Settings/Ad Extensions” select the Location Extensions check box and Save:

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