Articles in the Advanced Digital Marketing Strategy Category

Are Your Landing Pages Hurting Your Campaigns?

by Brittany Patterson

We are all busy these days, but are we so busy that we should drive traffic to landing pages that will definitely not convert?  Take a step back before launching a new campaign and put yourself in the shoes of the user.  Imagine the disappointment a user might experience when he or she is highly motivated to make a purchase only to be taken to an unorganized, ugly, or confusing landing page.

Read More

Goodbye Google Product Listing Ads, Hello Google Shopping Campaigns

by Max Braglia

If you are an e-commerce retailer and promote your store via Google AdWords, then you know that Product Listing Ad campaigns are a must-do. Product Listing Ads appear in their own box on Google Search, separate from text ads, and they have been proven to be a very effective way to increase targeted traffic and sales.

Google, always working on improving its products and services, recently launched a new campaign type for Product Listing Ads (PLA) called Shopping Campaigns, which give users access to inventory and product feed information directly in AdWords, making it easier for marketers to monitor and optimize their efforts.Read More

Using Your Email List To Create “Custom Audiences” on Facebook

by Max Braglia

With over 128 million daily active users in the U.S. alone, who spend an average of eight hours per month on it, Facebook represents a huge opportunity for businesses with the challenge of finding and reaching their  audience online.

Until recently, marketers were only able to target Facebook users by demographics, interests, or categories. These options, still available to advertisers, offer relatively accurate targeting. But what if you wanted to reach your current customers (whether they have “liked” your page or not), or a specific segment of them, on Facebook?

Thanks to Facebook Custom Audiences, you can now do just that.

Read More