Advertising on Snapchat with On-Demand Geofilters

Charlie Scholz - October 11, 2016

Wondering if Snapchat is worth your time? Well, on any given day, Snapchat reaches 100 million+ people, which includes over 41% of all 18 to 34 year olds in the United States. The mobile platform has evolved into a “must-download” app with any new phone purchase or upgrade. Luckily for brands, the platform has opened the doors to paid advertising with On-Demand Geofilters.

This feature allows you to design your own geofilter, which will be a graphic “overlay” over photos that Snapchat users take on the platform. You can define which Snapchat users will be exposed to your geofilter by “geofencing” a targeted location, which means defining the geographical location that Snapchat users must physically be present in. You can further define the targeting by placing date/time targeting. For example, Taco Bell locations in LA can define that all Snapchat users within the radius of each location during store hours will trigger an on-demand geofilter. See example below:

Snapchat makes it easy to get started by providing image templates for Geofilters. From there, it takes some creative strategy and targeting, then you will be able to leverage Snapchat for mobile users! MoreVisibility is happy to assist with creation and promotion of Snapchat Geofilters. Feel free to contact us for any specific questions or requests.