Advertisers have always been able to refer to the quality score of an ad in Google AdWords to see how the engine ranks your ads. With a ranking of 1-10 (with 10 being the best), you can see how AdWords feels your ad and landing page resonate with one another and your keywords. What hasn’t always been clear is how the Quality Score is determined. However, Google added new Quality Score reporting columns in May that provide a bit more clarification on what makes up the score.
Below are the new metrics:
There is also a historical version of quality score and the three new metrics. With this, you can see how the quality score metrics have changed over time. Google suggests keeping these things in mind when reviewing historical QS metrics:
These new additions to AdWords certainly help when evaluating what may be causing an increase or decrease to quality scores. For any assistance with AdWords, please reach out to our team of experts at MoreVisibility.